Item specifics
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Condition
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ISBN
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9781615199563
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Book Title
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Brompton : Engineering for Change
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Publisher
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Experiment LLC, T.H.E.
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Item Length
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9.1 in
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Publication Year
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2022
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Format
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Hardcover
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Language
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English
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Illustrator
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Yes
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Item Height
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1 in
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Genre
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Sports & Recreation, Technology & Engineering, Business & Economics
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Topic
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Cycling, Industrial Design / Product, Economics / General, Industries / Manufacturing
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Item Weight
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25.6 Oz
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Item Width
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6.2 in
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Number of Pages
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288 Pages
The Brompton: Engineering for Change, Butler-Adams, William,Davies, Dan, New Boo
About this product
Product Identifiers
Publisher
Experiment LLC, T.H.E.
ISBN-10
161519956X
ISBN-13
9781615199563
eBay Product ID (ePID)
20057261508
Product Key Features
Book Title
Brompton : Engineering for Change
Number of Pages
288 Pages
Language
English
Topic
Cycling, Industrial Design / Product, Economics / General, Industries / Manufacturing
Publication Year
2022
Illustrator
Yes
Genre
Sports & Recreation, Technology & Engineering, Business & Economics
Format
Hardcover
Dimensions
Item Height
1 in
Item Weight
25.6 Oz
Item Length
9.1 in
Item Width
6.2 in
Additional Product Features
Intended Audience
Trade
LCCN
2022-029876
Reviews
Engineering is integral to Butler-Adams’ outlook, and through this prism he wants readers to understand that components of a business cannot be seen in isolation but as part of a whole. . . . a lively read., A Times (UK) Best Business Book of the Year ” The Brompton is a wonderful account . . . every line and word snapping into place.”– The Wall Street Journal “Engineering is integral to Butler-Adams’ outlook, and through this prism he wants readers to understand that components of a business cannot be seen in isolation but as part of a whole. . . . a lively read.”– Financial Times “Full of energy and passion, and a great insight into the real story behind Brompton phenomenon. A great exemplar of how human and engineering stories can be one and the same.”– Dr. Hayaatun Sillem, CEO of the Royal Academy of Engineering “A gripping story about one of the great British brands. As perfect as the bicycles.”– Jeremy Vine, broadcaster and journalist for BBC Radio 2 “Since I left racing, Will Butler-Adams has helped me rediscover the joy of cycling. My Brompton has become my favourite bicycle, and Brompton the company is the inspiration for what my own company, CHPT3, can become.”– David Millar , former professional cyclist and CEO of CHPT3, “A Times (UK) Best Business Book of the Year “The Brompton is a wonderful account . . . every line and word snapping into place.”, ” The Brompton is a wonderful account . . . every line and word snapping into place.”– The Wall Street Journal “Full of energy and passion, and a great insight into the real story behind Brompton phenomenon. A great exemplar of how human and engineering stories can be one and the same.”– Dr. Hayaatun Sillem, CEO of the Royal Academy of Engineering “A gripping story about one of the great British brands. As perfect as the bicycles.”– Jeremy Vine, broadcaster and journalist for BBC Radio 2 “Since I left racing, Will Butler-Adams has helped me rediscover the joy of cycling. My Brompton has become my favourite bicycle, and Brompton the company is the inspiration for what my own company, CHPT3, can become.”– David Millar , former professional cyclist and CEO of CHPT3, Full of energy and passion, and a great insight into the real story behind Brompton phenomenon. A great exemplar of how human and engineering stories can be one and the same., “Full of energy and passion, and a great insight into the real story behind Brompton phenomenon. A great exemplar of how human and engineering stories can be one and the same.”– Dr. Hayaatun Sillem, CEO of the Royal Academy of Engineering “A gripping story about one of the great British brands. As perfect as the bicycles.”– Jeremy Vine, broadcaster and journalist for BBC Radio 2 “Since I left racing, Will Butler-Adams has helped me rediscover the joy of cycling. My Brompton has become my favourite bicycle, and Brompton the company is the inspiration for what my own company, CHPT3, can become.”– David Millar , former professional cyclist and CEO of CHPT3, Since I left racing, Will Butler-Adams has helped me rediscover the joy of cycling. My Brompton has become my favourite bicycle, and Brompton the company is the inspiration for what my own company, CHPT3, can become.
TitleLeading
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Table Of Content
Preface Chronology Introduction: How it all started Part 1: Making bikes 1. Understanding the jigs 2. The art of brazing 3. Interlocking gears 4. Quality and control 5. Developing the Superlight Part 2: Building a company 6. Lines and battles 7. The real meaning of money 8. Space and how to get it 9. Dealing with directors 10. The whole person 11. Distribution networks Part 3: Changing the world 12. The problems we need to solve 13. Innovating for the future 14. The brand, the community, and the company 15. Brompton for ever Acknowledgments and credits Index
Synopsis
The story of how Brompton, the iconic folding bicycle that you can take anywhere–and that can take you anywhere–grew from a small cult bike company to a multimillion-dollar business, Lightweight, compact, distinctively styled, and now, electric: The Brompton isn’t the only folding bicycle–or even the first. But everyone who has been on one will enthusiastically testify to its marvelous design (virtually unchanged over decades) and the particular joy of riding it. Will Butler-Adams, CEO of Brompton Bicycles, has been at the company for twenty years. Initially, he worked as an engineer for Andrew Ritchie, the bike’s brilliant inventor and the business’s founder, before taking the helm in 2008. Butler-Adams’s heartfelt mission is to grow and promote sustainable urban transportation and to improve city-dwellers’ lives everywhere. Under his leadership, Brompton has grown from making a few hundred bikes a year to over 90,000, with revenue of $130 million. But progress hasn’t always been easy: There have been boardroom struggles, supply-chain problems, and conflicts with founder Andrew Ritchie. In The Brompton, Butler-Adams brings to life what it means to grow a company to global scale. He also tells the stories of the people who make the Brompton and the people who ride it. And he explains how customers all around the world fell in love with a brand that never set out to be a brand.
LC Classification Number
HD9993.B544B7638
Price : 13.13
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