Description

Item specifics
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Condition
-
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Brand
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Unbranded
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MPN
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Does not apply
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ISBN
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9780071467858
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Book Title
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Words That Sell, Revised and Expanded Edition : The Thesaurus to Help You Promote Your Products, Services, and Ideas
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Publisher
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Mcgraw-Hill Education
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Item Length
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8.7 in
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Edition
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2
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Publication Year
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2006
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Type
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Textbook
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Format
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Perfect
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Language
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English
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Item Height
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0.3 in
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Genre
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Language Arts & Disciplines, Business & Economics
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Topic
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Training, Vocabulary, Business Communication / General, Marketing / Direct, Advertising & Promotion
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Item Weight
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11 Oz
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Item Width
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8.6 in
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Number of Pages
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160 Pages
Words that Sell: More than 6000 Entries to Help You Promote Your Pro – VERY GOOD
About this product
Product Identifiers
Publisher
Mcgraw-Hill Education
ISBN-10
0071467858
ISBN-13
9780071467858
eBay Product ID (ePID)
48641701
Product Key Features
Edition
2
Book Title
Words That Sell, Revised and Expanded Edition : The Thesaurus to Help You Promote Your Products, Services, and Ideas
Number of Pages
160 Pages
Language
English
Publication Year
2006
Topic
Training, Vocabulary, Business Communication / General, Marketing / Direct, Advertising & Promotion
Genre
Language Arts & Disciplines, Business & Economics
Type
Textbook
Format
Perfect
Dimensions
Item Height
0.3 in
Item Weight
11 Oz
Item Length
8.7 in
Item Width
8.6 in
Additional Product Features
Intended Audience
Trade
LCCN
2005-024871
Dewey Edition
22
Dewey Decimal
659.1014
Edition Description
Revised edition,Expanded,Enlarged edition
Synopsis
More than 6,000 words and phrases that make the difference between “yadda-yadda-yadda” and copy that sells Looking for a better way to say “authentic?” Words That Sell gives you 57 alternatives. How about “appealing?” Take your pick from 76 synonyms. You’ll even find more than 100 variations on “exciting.” Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers–by mail, online, or in person. More than 75 lists of powerful and persuasive words and phrases, including 21 new lists for this edition Cross-referencing of categories to jump-start creative thinking A crash course in basic copywriting techniques Helpful lists of commonly misspelled words, confusing words, pretentious phrases to avoid, and more Roget’s is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that translates into sales, there is no substitute for Words That Sell . Find the perfect words and phrases to win over customers Grabbers that get attention: No-risk offer * One day only! * No strings attached! * What have you got to lose? * All the right ingredients * Inside information * Do you enjoy…’ * Leap into… Descriptions and benefits that create appeal: Irresistible * winning * zesty * huggable * satisfying * You’ll fall in love with…* Your ticket to… * king-size * Gives you the power * baby-soft * Clinchers to win over your customer: Reap the benefits today * Don’t miss out! * No risk now, no risk later! * You can do it!* You be the judge * Send for our free catalog * 100% satisfaction guarantee Special strategies that seal the deal: Five-star quality * You’re worth it * Don’t fall for… * We make life easier * You’re one of a select few… * discriminating * Your thoughtful gift, More than 6,000 words and phrases that make the difference between “yadda-yadda-yadda” and copy that sells Looking for a better way to say “authentic?” Words That Sell gives you 57 alternatives. How about “appealing?” Take your pick from 76 synonyms. You’ll even find more than 100 variations on “exciting.” Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers–by mail, online, or in person. More than 75 lists of powerful and persuasive words and phrases, including 21 new lists for this edition Cross-referencing of categories to jump-start creative thinking A crash course in basic copywriting techniques Helpful lists of commonly misspelled words, confusing words, pretentious phrases to avoid, and more Roget’s is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that translates into sales, there is no substitute for Words That Sell . Find the perfect words and phrases to win over customers Grabbers that get attention: No-risk offer * One day only! * No strings attached! * What have you got to lose? * All the right ingredients * Inside information * Do you enjoy…? * Leap into… Descriptions and benefits that create appeal: Irresistible * winning * zesty * huggable * satisfying * You’ll fall in love with…* Your ticket to… * king-size * Gives you the power * baby-soft * Clinchers to win over your customer: Reap the benefits today * Don’t miss out! * No risk now, no risk later! * You can do it!* You be the judge * Send for our free catalog * 100% satisfaction guarantee Special strategies that seal the deal: Five-star quality * You’re worth it * Don’t fall for… * We make life easier * You’re one of a select few… * discriminating * Your thoughtful gift, More than 6,000 words and phrases that make the difference between “yadda-yadda-yadda” and copy that sells Looking for a better way to say “authentic?” Words That Sell gives you 57 alternatives. How about “appealing?” Take your pick from 76 synonyms. You’ll even find more than 100 variations on “exciting.” Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers–by mail, online, or in person. More than 75 lists of powerful and persuasive words and phrases, including 21 new lists for this edition Cross-referencing of categories to jump-start creative thinking A crash course in basic copywriting techniques Helpful lists of commonly misspelled words, confusing words, pretentious phrases to avoid, and more Roget’s is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that translates into sales, there is no substitute for Words That Sell . Find the perfect words and phrases to win over customers Grabbers that get attention: No-risk offer * One day only * No strings attached * What have you got to lose? * All the right ingredients * Inside information * Do you enjoy…’ * Leap into… Descriptions and benefits that create appeal: Irresistible * winning * zesty * huggable * satisfying * You’ll fall in love with…* Your ticket to… * king-size * Gives you the power * baby-soft * Clinchers to win over your customer: Reap the benefits today * Don’t miss out * No risk now, no risk later * You can do it * You be the judge * Send for our free catalog * 100% satisfaction guarantee Special strategies that seal the deal: Five-star quality * You’re worth it * Don’t fall for… * We make life easier * You’re one of a select few… * discriminating * Your thoughtful gift
LC Classification Number
HF5825.B35 2006
Price : 4.08
Ends on : N/A
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