Description
Item specifics
-
Condition
-
-
Release Year
-
2011
-
ISBN
-
9780465025787
-
Book Title
-
Winning at New Products
-
Publisher
-
Basic Books
-
Item Length
-
9.2 in
-
Edition
-
4
-
Publication Year
-
2011
-
Format
-
Trade Paperback
-
Language
-
English
-
Illustrator
-
Yes
-
Item Height
-
1.2 in
-
Genre
-
Non-Classifiable, Business & Economics
-
Topic
-
General
-
Item Weight
-
17.3 Oz
-
Item Width
-
6.1 in
-
Number of Pages
-
408 Pages
Winning At New Products: Creating Value Through Innovation
About this product
Product Identifiers
Publisher
Basic Books
ISBN-10
0465025781
ISBN-13
9780465025787
eBay Product ID (ePID)
102856852
Product Key Features
Edition
4
Book Title
Winning at New Products
Number of Pages
408 Pages
Language
English
Topic
General
Publication Year
2011
Illustrator
Yes
Genre
Non-Classifiable, Business & Economics
Format
Trade Paperback
Dimensions
Item Height
1.2 in
Item Weight
17.3 Oz
Item Length
9.2 in
Item Width
6.1 in
Additional Product Features
Intended Audience
Trade
LCCN
2011-011230
Dewey Edition
19
Reviews
“[ Winning at New Products ] has been a mainstay of product-development literature for fifteen years.”– Journal of Product Innovation Management
Grade From
Eighth Grade
Dewey Decimal
658.575
Grade To
College Graduate Student
Synopsis
For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author’s most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step-from idea generation to launch. This fully updated and expanded edition is an essential resource for product developers around the world. “This is a must read. There’s so much new in this book, from how to generate the breakthrough ideas, picking the winners, and driving them to market successfully.” — Philip Kotler, Professor of International Marketing, Northwestern University, Kellogg School of Management, For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author’s most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step-from idea generation to launch. This fully updated and expanded edition is an essential resource for product developers around the world. “This is a must read. There’s so much new in this book, from how to generate the breakthrough ideas, picking the winners, and driving them to market successfully.”-Philip Kotler, Professor of International Marketing, Northwestern University, Kellogg School of Management, For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert G. Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success. Winning at New Products cites the author’s most recent research and showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step–from idea generation to launch.
LC Classification Number
HF5415.153.C65 2011
Price : 6.68
Ends on : N/A
View on eBay
