Item specifics
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Condition
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Brand
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Unbranded
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MPN
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Does not apply
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ISBN
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9781642011340
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Book Title
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Winfluence : Reframing Influencer Marketing to Reignite Your Brand
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Publisher
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Entrepreneur Media INC International Concepts/Entrepreneur Press
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Item Length
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9 in
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Publication Year
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2021
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Format
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Trade Paperback
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Language
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English
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Item Height
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0.6 in
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Genre
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Business & Economics
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Topic
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Marketing / General, Entrepreneurship, E-Commerce / Internet Marketing
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Item Weight
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13.1 Oz
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Item Width
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6 in
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Number of Pages
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238 Pages
Winfluence: Reframing Influencer Marketing to Reignite Your Brand – VERY GOOD
About this product
Product Identifiers
Publisher
Entrepreneur Media INC International Concepts/Entrepreneur Press
ISBN-10
1642011347
ISBN-13
9781642011340
eBay Product ID (ePID)
25050375807
Product Key Features
Book Title
Winfluence : Reframing Influencer Marketing to Reignite Your Brand
Number of Pages
238 Pages
Language
English
Topic
Marketing / General, Entrepreneurship, E-Commerce / Internet Marketing
Publication Year
2021
Genre
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.6 in
Item Weight
13.1 Oz
Item Length
9 in
Item Width
6 in
Additional Product Features
Synopsis
THE authoritative book about influencer marketing is an invaluable guidebook for marketing managers, small business owners, marketing consultants and agencies alike. This book not only explains the who, what, when, where, and why of influencer marketing but then adds the how–more specifically and predictably than other books can hope for. It offers detailed guidelines, case studies, cutting-edge ideas, how-tos for measuring success, and more. If you think you are doing good influencer marketing, get ready to take this channel to a new level of success., Winfluence by award-winning digital strategist Jason Falls, is THE authoritative book about influencer marketing from the perspective of businesses and brands. An invaluable guidebook for marketing managers, small business owners, marketing consultants and agencies alike, the book explains how influencers came to be, how they came to be so powerful, why so many brands are counting on influencer marketing for business success and how anyone who is not, now can. This book not only explains the who, what, when, where, and why of influencer marketing but then adds the how–more specifically and predictably than other books can hope for. It offers detailed guidelines, case studies, cutting-edge ideas, how-tos for measuring success, and more to help any business owner, marketer, agency account person, or digital strategist see and seize the opportunity to drive business results. Through a series of narrative stories, interviews, and case studies, the book illustrates how to take what many people consider good influencer marketing to a new level of success from a long-tail perspective–not short-term, one-off executions., Do brands want social media starts to post about them, or do they want to influence an audience to buy their product? The business world has pushed influencer marketing into a corner. In Winfluence, author Jason Falls proposes a new way of thinking to focus on “influence” marketing (without the “r”) so we can get back to focusing on the goal-to influence-rather than the channel-the influencers. Book jacket.
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