Item specifics
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Condition
-
-
Brand
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Unbranded
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MPN
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Does not apply
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ISBN
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9780679740421
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Book Title
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Where the Suckers Moon : the Life and Death of an Advertising Campaign
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Publisher
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Knopf Doubleday Publishing Group
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Item Length
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8 in
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Publication Year
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1995
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Format
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Trade Paperback
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Language
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English
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Item Height
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1.1 in
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Genre
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Transportation, Business & Economics
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Topic
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Automotive / General, Advertising & Promotion
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Item Weight
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14.3 Oz
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Item Width
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5.4 in
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Number of Pages
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496 Pages
Where the Suckers Moon: The Life and Death of an Advertising Campaign – GOOD
About this product
Product Identifiers
Publisher
Knopf Doubleday Publishing Group
ISBN-10
0679740422
ISBN-13
9780679740421
eBay Product ID (ePID)
1142604
Product Key Features
Book Title
Where the Suckers Moon : the Life and Death of an Advertising Campaign
Number of Pages
496 Pages
Language
English
Topic
Automotive / General, Advertising & Promotion
Publication Year
1995
Genre
Transportation, Business & Economics
Format
Trade Paperback
Dimensions
Item Height
1.1 in
Item Weight
14.3 Oz
Item Length
8 in
Item Width
5.4 in
Additional Product Features
Intended Audience
Trade
Dewey Edition
21
Dewey Decimal
659.1/96292222
Synopsis
“For all the right reasons.” “Cars that can.” “What to Drive.” “The perfect Car for an Imperfect World.” Only one of these slogans would be chosen by Subaru of America to sell its cars in the recession year of 1991. As six advertising agencies scrambled for the account and the winner tried to churn out the Big Idea that would install Subaru in the collective national unconscious, Randall Rothenberg was there, observing every nuance of the chaos, comedy, creativity, and egotism that made up an ad campaign. One can read Rothenberg’s book as the behind-the-scenes chronicle of the brief and very troubled marriage between a beleaguered automobile company and Wieden & Kennedy, an aggressively hip ad agency whose creative director despised cars. One can read it as a history of advertising’s journey from the conventionally upbeat slogan “Helps Build Strong Bodies 12 Ways” to the supercool nineties minimalism of “Bo Knows.” Either way, Where the Suckers Moon is a face-paced, insightful, and occasionally appalling look at an industry whose obsession with image has affected our entireculture.
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