Description
Item specifics
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Condition
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Release Year
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2018
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ISBN
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9780999705308
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Publication Year
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2018
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Format
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Trade Paperback
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Language
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English
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Book Title
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Five Deadly Sins of Presenting Creative Work
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Publisher
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Last Hurdle LLC
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Genre
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Self-Help, Business & Economics
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Topic
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General
The Five Deadly Sins of Presenting Creative Work
About this product
Product Identifiers
Publisher
Last Hurdle LLC
ISBN-10
099970530X
ISBN-13
9780999705308
eBay Product ID (ePID)
10038457903
Product Key Features
Publication Year
2018
Topic
General
Book Title
Five Deadly Sins of Presenting Creative Work
Language
English
Genre
Self-Help, Business & Economics
Format
Trade Paperback
Additional Product Features
Intended Audience
Trade
TitleLeading
The
Synopsis
Learn how to avoid making deadly presentation mistakes and sell more of your creative ideas. Sure, you can create brilliant work. But can you sell it? If you want to sell your best creative ideas, you’ll need to avoid committing the five deadly sins of presenting. Veteran global creative director Kerry Feuerman will show you how. He’s been in your shoes and knows how intimidating it can be to present to a bunch of hard-nosed businesspeople. He’ll help you: Overcome nervousness Engage an audience Focus your message Frame creative ideas as business solutions Bring ideas to life Defend and protect work against tough questions And much more This isn’t your typical presentation-skills book. Feuerman takes you into the real world of advertising for a crash course in how to survive the agency/client gauntlet and produce more good work. Praise for The Five Deadly Sins “If you’re a creative person, it would be a sin to not read this book. The Five Deadly Sins gives you everything you need to sell your ideas and make them happen in the world.” -Rob Schwartz, Chief Executive Officer, TBWA\Chiat\Day “You can’t write a book like this unless you’ve been through the fire. Feuerman’s frontline experience selling creative work comes through on every page.” -Wilson Mateos, Executive Creative Director, Leo Burnett Tailor Made, Sao Paulo “Agency creatives: cover your ears A great idea is only 20 percent of the process. The other 80 percent is about convincing the client. Kerry’s book is a must-read for serious idea-smiths.” -Libby Brockhoff & Franklin Tipton, Founders, Odysseus Arms “Kerry Feuerman’s insights are incredibly helpful for anyone making a presentation-creatives, account people, planners, clients- anyone ” -Stacy Milrany, Creative director, REI
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