Description
Item specifics
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Condition
-
-
Brand
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Unbranded
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MPN
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Does not apply
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ISBN
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9780201407198
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Book Title
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Discipline of Market Leaders : Choose Your Customers, Narrow Your Focus, Dominate Your Market
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Publisher
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Basic Books
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Item Length
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5.4 in
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Publication Year
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1997
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Format
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Trade Paperback
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Language
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English
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Illustrator
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Yes
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Item Height
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0.6 in
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Genre
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Business & Economics
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Topic
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Customer Relations, General, Commerce, Management, Strategic Planning
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Item Weight
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7.1 Oz
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Item Width
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8.2 in
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Number of Pages
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224 Pages
The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focu – GOOD
About this product
Product Identifiers
Publisher
Basic Books
ISBN-10
0201407191
ISBN-13
9780201407198
eBay Product ID (ePID)
69885
Product Key Features
Book Title
Discipline of Market Leaders : Choose Your Customers, Narrow Your Focus, Dominate Your Market
Number of Pages
224 Pages
Language
English
Topic
Customer Relations, General, Commerce, Management, Strategic Planning
Publication Year
1997
Illustrator
Yes
Genre
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.6 in
Item Weight
7.1 Oz
Item Length
5.4 in
Item Width
8.2 in
Additional Product Features
Intended Audience
Trade
LCCN
98-100603
TitleLeading
The
Dewey Edition
21
Dewey Decimal
658.8
Synopsis
Why is it that Casio can sell a calculator more cheaply than Kellogg’s can sell a box of corn flakes? Why can FedEx absolutely, positively” deliver your package overnight but airlines have trouble keeping track of your bags? What does your company do better than anyone else? What unique value do you provide to your customers? How will you increase that value next year? As customers’ demands for the highest quality products, best services, and lowest prices increase daily, the rules for market leadership are changing. Once powerful companies that haven’t gotten the message are faltering, while others, new and old, are thriving. In disarmingly simple and provocative terms, Treacy and Wiersema show what it takes to become a leader in your market, and stay there, in an ever more sophisticated and demanding world., The classic bestseller outlining tactics for any business striving to achieve market dominance What does your company do better than anyone else? What unique value do you provide to your customers? How will you increase that value next year? Drawing on in-depth studies and interviews with the top CEOs in the country, renowned business strategists Michael Treacy and Fred Wiersema reveal that successful companies do not attempt to be everything to everyone. Instead, they win customers by mastering one of three “value disciplines”: the highest quality products, the lowest prices, or the best customer experiences. From FedEx to Walmart, the companies that relentlessly focused on a single discipline not only thrived but dominated their industries, while once powerful corporations that didn’t get the message, from Kodak to IBM, faltered. Presented in disarmingly simple and provocative terms, The Discipline of Market Leaders shows what it takes to become a leader in your market, and stay there, in an ever more sophisticated and demanding world., The classic bestseller outlining tactics for any business striving to achieve market dominance What does your company do better than anyone else? What unique value do you provide to your customers? How will you increase that value next year? Drawing on in-depth studies and interviews with the top CEOs in the country, renowned business strategists Michael Treacy and Fred Wiersema reveal that successful companies do not attempt to be everything to everyone. Instead, they win customers by mastering one of three “value disciplines” the highest quality products, the lowest prices, or the best customer experiences. From FedEx to Walmart, the companies that relentlessly focused on a single discipline not only thrived but dominated their industries, while once powerful corporations that didn’t get the message, from Kodak to IBM, faltered. Presented in disarmingly simple and provocative terms, The Discipline of Market Leaders shows what it takes to become a leader in your market, and stay there, in an ever more sophisticated and demanding world.
LC Classification Number
HD41.T67 1995
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