Description
Item specifics
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Condition
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Release Year
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2016
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ISBN
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9789063694456
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Book Title
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Strategic Design : 8 Essential Practices Every Strategic Designer Must Master
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Publisher
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Bis B.V., Uitgeverij (Bis Publishers)
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Item Length
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7.5 in
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Publication Year
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2016
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Format
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Trade Paperback
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Language
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English
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Illustrator
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Yes
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Item Height
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0.7 in
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Genre
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Technology & Engineering, Business & Economics
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Topic
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Industrial Design / General, International / General
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Item Weight
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24 Oz
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Item Width
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9.5 in
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Number of Pages
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228 Pages
Strategic Design: 8 Essential Practices Every Strategic Designer Must Master
About this product
Product Identifiers
Publisher
Bis B.V., Uitgeverij (Bis Publishers)
ISBN-10
9063694458
ISBN-13
9789063694456
eBay Product ID (ePID)
220540100
Product Key Features
Book Title
Strategic Design : 8 Essential Practices Every Strategic Designer Must Master
Number of Pages
228 Pages
Language
English
Publication Year
2016
Topic
Industrial Design / General, International / General
Illustrator
Yes
Genre
Technology & Engineering, Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.7 in
Item Weight
24 Oz
Item Length
7.5 in
Item Width
9.5 in
Additional Product Features
Intended Audience
Trade
Dewey Edition
23
Reviews
“Finally there is a practical book on strategic design. . . . The content comes from the best possible mix of leading academics and seasoned practitioners, who not only have the advanced experience, but also the talent to clearly communicate about these matters” -Cees de Bont, Dean of School of Design, Hong Kong Polytechnic University, ‘Finally there is a practical book on strategic design. . . . The content comes from the best possible mix of leading academics and seasoned practitioners, who not only have the advanced experience, but also the talent to clearly communicate about these matters’ -Cees de Bont, Dean of School of Design, Hong Kong Polytechnic University
Dewey Decimal
745.2
Synopsis
The role of design professionals’ in innovation is growing towards a more strategic one. They are no longer just executors of new product and/or service design briefs but are increasingly involved in the crafting of these briefs and in the strategic decisions leading to these briefs. In order to effectively play this role, design professionals need to master a set of strategic practices – i.e., routinized actions and ways of working. However, since the strategic role of designers is a relatively new development, many designers lack knowledge on specific practices for acting effectively on a strategic level in innovation projects. This book proposes eight strategic design practices for design professionals who seek to grow or have already grown into a more strategic role in innovation. The practices are explained through tools and methods, and through case examples in which companies and designers have effectively used them. Additionally the book provides a set of guidelines that will enable design professionals to easily and quickly apply these practices in their next strategic design project., This book will help design professionals to become familiar with effective practices and tools for strategic innovation., Design professionals’ in innovation are no longer just executors of new product and/or service design briefs but are increasingly involved in the crafting of these briefs and in the strategic decisions leading to these briefs. Their rol is growing towards a more strategic one. In order to effectively play this role, design professionals need to master a set of strategic practices – i.e., routinized actions and ways of working. However, many designers lack knowledge on specific practices for acting effectively on a strategic level in innovation projects. This book introduces eight strategic design practices. These practices help the design professionals become familiar with effective tools for strategic innovation projects and give them a set of guidelines for easily and quickly applying these practices and tools., Design professionals’ in innovation are no longer just executors of new product and/or service design briefs but are increasingly involved in the crafting of these briefs and in the strategic decisions leading to these briefs. Their rol is growing towards a more strategic one. In order to effectively play this role, design professionals need to master a set of strategic practices – i.e., routinized actions and ways of working. However, many designers lack knowledge on specific practices for acting effectively on a strategic level in innovation projects.This book introduces eight strategic design practices. These practices help the design professionals become familiar with effective tools for strategic innovation projects and give them a set of guidelines for easily and quickly applying these practices and tools.
LC Classification Number
TS171.4
Price : 21.58
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