Description
Item specifics
-
Condition
-
Like NewA book that looks new but has been read. Cover has no visible wear, and the dust jacket (if applicable) is included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See the seller’s listing for full details and description of any imperfections. See all condition definitionsopens in a new window or tab
-
Seller Notes
-
-
Binding
-
Hardcover
-
Weight
-
0 lbs
-
Product Group
-
Book
-
IsTextBook
-
No
-
ISBN
-
9781400211937
-
Book Title
-
Stories That Stick : the Power of Storytelling to Captivate, Influence, and Transform
-
Publisher
-
HarperCollins Leadership
-
Item Length
-
9.2 in
-
Publication Year
-
2019
-
Format
-
Hardcover
-
Language
-
English
-
Item Height
-
1 in
-
Genre
-
Business & Economics
-
Topic
-
Business Communication / Meetings & Presentations, Commerce, Sales & Selling / General, Marketing / Direct
-
Item Weight
-
13.6 Oz
-
Item Width
-
6.3 in
-
Number of Pages
-
240 Pages
Stories That Stick: How Storytelling Can Captivate Customers, Influence…
About this product
Product Identifiers
Publisher
HarperCollins Leadership
ISBN-10
140021193X
ISBN-13
9781400211937
eBay Product ID (ePID)
8038826200
Product Key Features
Book Title
Stories That Stick : the Power of Storytelling to Captivate, Influence, and Transform
Number of Pages
240 Pages
Language
English
Topic
Business Communication / Meetings & Presentations, Commerce, Sales & Selling / General, Marketing / Direct
Publication Year
2019
Genre
Business & Economics
Format
Hardcover
Dimensions
Item Height
1 in
Item Weight
13.6 Oz
Item Length
9.2 in
Item Width
6.3 in
Additional Product Features
Intended Audience
Trade
LCCN
2018-967126
Reviews
‘Storytelling is an essential business skill. It makes data more compelling and communication more effective. In her book, Kindra Hall makes storytelling accessible to anyone. You don’t have to be a great writer to tell great stories–you just need to know how to tell Stories That Stick.–Charles Duhigg, bestselling author of The Power of Habit and Smarter Faster Better
Dewey Edition
23
Number of Volumes
1 vol.
Dewey Decimal
658.4/52
Synopsis
A clear framework of ideals and a concise set of actions for you to take complete control of your own story, utilizing the principles behind the world’s most effective business storytelling strategies. You keep hearing how story is the latest-and-greatest business tool, and that storytelling can do everything–from helping leaders better communicate to motivating sales teams and winning customers away from competitors. But what stories do you need to tell? And how do you tell them? In Stories That Stick, Kindra Hall, professional storyteller and nationally-known speaker, reveals the four unique stories you can use to differentiate, captivate, and elevate: the Value Story, to convince customers they need what you provide; the Founder Story, to persuade investors and customers your organization is worth the investment; the Purpose Story, to align and inspire your employees and internal customers; and the Customer Story, to allow those who use your product or service to share their authentic experiences with others. Telling these stories well is a simple, accessible skill anyone can develop. With case studies, company profiles, and anecdotes backed with original research, Hall presents storytelling as the underutilized talent that separates the good from the best in business. She offers specific, actionable steps readers can take to find, craft, and leverage the stories they already have and simply aren’t telling. Every person, every organization has at least four stories at their disposal. Will you tell yours?, What stories do you need to tell, and how do you tell them? Stories That Stick provides a clear framework of ideals and a concise set of actions for you to take complete control of your own story, utilizing the principles behind the world’s most effective business storytelling strategies. Professional storyteller and nationally-known speaker Kindra Hall reveals the four unique stories you can use to differentiate, captivate, and elevate: The Value Story–convince customers they need what you provide. The Founder Story–persuade investors and customers your organization is worth the investment. The Purpose Story–align and inspire your employees and internal customers. The Customer Story–allow those who use your product or service to share their authentic experiences with others. Telling these stories well is a simple, accessible skill anyone can develop. With case studies, company profiles, and anecdotes backed with original research, Hall presents storytelling as the underutilized talent that separates the good from the best in business. Stories That Stick offers specific, actionable steps readers can take to find, craft, and leverage the stories they already have and simply aren’t telling. Every person, every organization has at least four stories at their disposal. Will you tell yours?, Wall Street Journal & USA Today Bestseller The moment you take control of your stories, you take control of your business and your life. You keep hearing how story is the latest-and-greatest business tool, and that storytelling can do everything–from helping leaders better communicate to motivating sales teams and winning customers away from competitors. But what stories do you need to tell? And how do you tell them? In Stories That Stick , Kindra Hall, professional storyteller and nationally-known speaker, reveals the four unique stories you can use to differentiate, captivate, and elevate: the Value Story, to convince customers they need what you provide; the Founder Story, to persuade investors and customers your organization is worth the investment; the Purpose Story, to align and inspire your employees and internal customers; and the Customer Story, to allow those who use your product or service to share their authentic experiences with others. Telling these stories well is a simple, accessible skill anyone can develop. With case studies, company profiles, and anecdotes backed with original research, Hall presents storytelling as the underutilized talent that separates the good from the best in business. She offers specific, actionable steps readers can take to find, craft, and leverage the stories they already have and simply aren’t telling. Every person, every organization has at least four stories at their disposal. Will you tell yours?
LC Classification Number
HF5438.25.H344 2019
Price : 5.43
Ends on : N/A
View on eBay
