Description
Item specifics
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Condition
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-
Type
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Textbook
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ISBN
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9780357901380
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Book Title
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Sell
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Publisher
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Cengage Learning
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Item Length
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0.7 in
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Edition
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7
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Publication Year
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2023
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Format
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Trade Paperback
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Language
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English
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Item Height
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10.8 in
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Features
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Revised
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Genre
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Business & Economics
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Topic
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Marketing / General, General, Commerce
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Item Weight
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20 oz
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Item Width
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8.4 in
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Number of Pages
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288 Pages
SELL – Paperback, by Ingram Thomas; LaForge Raymond (Buddy); Avila – Very Good
About this product
Product Identifiers
Publisher
Cengage Learning
ISBN-10
035790138X
ISBN-13
9780357901380
eBay Product ID (ePID)
23058373493
Product Key Features
Edition
7
Book Title
Sell
Number of Pages
288 Pages
Language
English
Topic
Marketing / General, General, Commerce
Publication Year
2023
Features
Revised
Genre
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
10.8 in
Item Weight
20 oz
Item Length
0.7 in
Item Width
8.4 in
Additional Product Features
Dewey Edition
23/eng/20221121
Dewey Decimal
658.85
Table Of Content
1. Overview of Personal Selling.2. Building Trust and Sales Ethics.3. Understanding Buyers.4. Communication Skills.5. Strategic Prospecting and Preparing for Sales Dialogue.6. Planning Sales Dialogues and Presentations.7. Sales Dialogue: Creating and Communicating Value.8. Addressing Concerns and Earning Commitment.9. Expanding Customer Relationships.10. Adding Value: Self-Leadership and Teamwork.
Edition Description
Revised edition
Synopsis
Master today’s most effective professional selling concepts and skills with SELL, 7E by 4LTR Press. Updated, streamlined chapters cover the most relevant topics and current industry selling practices. This edition covers recent technology, including artificial intelligence, for use in the selling process. New or expanded coverage addresses storytelling in sales, customer engagement and the customer experience. This edition’s visual presentation is complemented with new chapter-opening vignettes and new coverage of the latest ethical dilemmas and virtual selling strategies. Study tools and activities like case studies and role play videos help you prepare for real-world situations. MindTap digital resources let you read or listen to chapters and study with flashcards and practice quizzes. When it’s time to review, you can easily gather everything you’ve flagged or noted into a guide you organize. Track your scores so you know where to focus efforts to reach your learning goals.
LC Classification Number
HF5438.25
Price : 48.95
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