Description
Item specifics
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Condition
-
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Brand
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Unbranded
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MPN
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Does not apply
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ISBN
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9781538715888
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Book Title
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Not to Scale : How the Small Becomes Large, the Large Becomes Unthinkable, and the Unthinkable Becomes Possible
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Publisher
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Grand Central Publishing
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Item Length
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9.3 in
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Publication Year
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2020
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Format
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Hardcover
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Language
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English
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Illustrator
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Yes
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Item Height
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1.2 in
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Genre
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Design, Self-Help, Psychology, Business & Economics
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Topic
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General, Economics / Theory, Personal Growth / Success
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Item Weight
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16 Oz
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Item Width
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6.4 in
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Number of Pages
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272 Pages
Not to Scale: How the Small Becomes Large, the Large Becomes Unthinkable, – GOOD
About this product
Product Identifiers
Publisher
Grand Central Publishing
ISBN-10
1538715880
ISBN-13
9781538715888
eBay Product ID (ePID)
10038664799
Product Key Features
Book Title
Not to Scale : How the Small Becomes Large, the Large Becomes Unthinkable, and the Unthinkable Becomes Possible
Number of Pages
272 Pages
Language
English
Topic
General, Economics / Theory, Personal Growth / Success
Publication Year
2020
Illustrator
Yes
Genre
Design, Self-Help, Psychology, Business & Economics
Format
Hardcover
Dimensions
Item Height
1.2 in
Item Weight
16 Oz
Item Length
9.3 in
Item Width
6.4 in
Additional Product Features
Intended Audience
Trade
LCCN
2020-288539
Dewey Edition
23
Reviews
“Jamer Hunt suggests possible tactics for us all to embrace andmaster ambiguity and complexity. Rigged with dangerous revelations about thelimits of human understanding but also rich with faith in human ingenuity and adaptability, Hunt’sbook is wise, entertaining, and hopeful, a gift for all of us engaged inconstructing a better present and future.”– Paola Antonelli, Senior Curator of Architecture &Design and Director of Research & Development at the Museum of Modern Art, “Thisincredibly insightful book was a revelation that got my brain cells dancing.What a delight! Jamer Hunt’s captivating stories of the power of scale providesexploding breakthrough clarity that we could all benefit from.”– Bruce Nussbaum, Mentor-in-residence, NEW INC., former columnist, Businessweek and Fast Company
Dewey Decimal
150.28/7
Synopsis
From research to practical application, Not To Scale explores an influential theory in an accessible way. For almost a decade, Jamer Hunt has been exploring and researching what scale means to our everyday lives. As the founding director of Transdisciplinary Design at Parsons School of Design, he brings a unique perspective to this topic that is the basis for all major business models, and for the world itself. The Cambridge Dictionary defines scale as “a range of numbers used in a system to measure or compare things.” Jamer expands on that and argues that scale is present in all of our everyday-decisions, like how often to choose paper over plastic at the grocery store. Jamer constantly searches for connections across fields that others don’t see and studies the patterns that emerge, leading to more opportunity. The first half of NOT TO SCALE will explore scale and the opportunity it brings, and demonstrate how we push scale to its limits, making material items bigger, faster, stronger. The second half of the book offers lessons and advice for navigating the effects of scale. This will be the first book that demonstrates how scale is remaking our experiences while also providing new strategies for succeeding in its wake., From small decisions that paralyze us to big data that knows everything about us, Not to Scale is a thought-provoking guide to navigating the surprising complexities of a networked age when the things that are now shaping experience have no weight or size. The dictionary defines “scale” as a range of numbers, used as a system to measure or compare things. We use this concept in every aspect of our lives-it is essential to innovation, helps us weigh options, and shapes our understanding of the impact of our actions. In Not to Scale , Jamer Hunt investigates the complications of scale in the digital age, highlighting an interesting paradox: We now have a world of information at our fingertips, yet ironically the more informed we have become, the more overwhelmed we feel. The global effects of our daily choices (Paper or plastic? Own or lease? Shop local or buy online?) remain difficult for us to comprehend, and solutions to large-scale national and international issues feel inconceivable. Hunt explains how these challenges are intimately tied to a new logic of scale and provides readers with survival skills for the twenty-first century. By taking massive problems and shrinking them down to size, we can use scale to effect positive change and adapt to the modern era. Connecting our smallest decisions to the grand scheme of things, Not to Scale is a fascinating and empowering guide to comprehending and navigating the high stakes often obscured from our view.
LC Classification Number
BF39.2.S34H86 2020
Price : 4.79
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