Description
Item specifics
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Condition
-
-
Brand
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Unbranded
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MPN
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Does not apply
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ISBN
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9781337407595
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Publication Year
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2018
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Type
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Textbook
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Format
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Trade Paperback
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Language
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English
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Subject Area
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Business & Economics
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Publication Name
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Mktg
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Publisher
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Cengage Learning
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Subject
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Marketing / General, Commerce, General
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Item Weight
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36.1 Oz
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Number of Pages
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VII, 410 Pages
MKTG (Book Only) – Paperback By Lamb, Charles W. – VERY GOOD
About this product
Product Identifiers
Publisher
Cengage Learning
ISBN-10
1337407593
ISBN-13
9781337407595
eBay Product ID (ePID)
18038803713
Product Key Features
Number of Pages
VII, 410 Pages
Language
English
Publication Name
Mktg
Subject
Marketing / General, Commerce, General
Publication Year
2018
Type
Textbook
Subject Area
Business & Economics
Format
Trade Paperback
Dimensions
Item Weight
36.1 Oz
Additional Product Features
Edition Number
12
Intended Audience
College Audience
LCCN
2017-954064
Dewey Edition
23/eng/20220420
Illustrated
Yes
Dewey Decimal
658.8
Table Of Content
Part I: THE WORLD OF MARKETING. 1. An Overview of Marketing. 2. Strategic Planning for Competitive Advantage. 3. Ethics and Social Responsibility. 4. The Marketing Environment. 5. Developing a Global Vision. Part II: ANALYZING MARKETING OPPORTUNITIES. 6. Consumer Decision Making. 7. Business Marketing. 8. Segmenting and Targeting Markets. 9. Marketing Research. Part III: PRODUCT DECISIONS. 10. Product Concepts. 11. Developing and Managing Products. 12.Services and Nonprofit Organization Marketing. Part IV: DISTRIBUTION DECISIONS. 13. Supply Chain Management and Marketing Channels. 14. Retailing. Part V: PROMOTION AND COMMUNICATION STRATEGIES. 15. Marketing Communications. 16. Advertising, Public Relations, and Sales Promotion. 17. Personal Selling and Sales Management. 18. Social Media and Marketing. Part VI: PRICING DECISIONS. 19. Pricing Concepts. Endnotes. Index. Student/Instructor Review Cards.
Synopsis
Learn Marketing YOUR Way with MKTG MKTG’s easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter Review Cards that consolidate the best review material into a ready-made study tool. With the textbook or on its own, MKTG MindTap allows you to learn on your terms. Read or listen to textbooks and study with the aid of instructor notifications, flashcards and practice quizzes. Track your scores and stay motivated toward your goals. Whether you have more work to do or are ahead of the curve, you’ll know where you need to focus your efforts. And the MindTap Green Dot will charge your confidence along the way. When it’s time to study, everything you’ve flagged or noted can be gathered into a guide you can organize., Learn Marketing YOUR Way with MKTG! MKTG’s easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter Review Cards that consolidate the best review material into a ready-made study tool. With the textbook or on its own, MKTG MindTap allows you to learn on your terms. Read or listen to textbooks and study with the aid of instructor notifications, flashcards and practice quizzes. Track your scores and stay motivated toward your goals. Whether you have more work to do or are ahead of the curve, you’ll know where you need to focus your efforts. And the MindTap Green Dot will charge your confidence along the way. When it’s time to study, everything you’ve flagged or noted can be gathered into a guide you can organize.
LC Classification Number
HF5415.L35 2019
Price : 7.78
Ends on : N/A
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