Description
Item specifics
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Condition
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GoodA book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages. See the seller’s listing for full details and description of any imperfections. See all condition definitionsopens in a new window or tab
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Seller Notes
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Special Attributes
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EX-LIBRARY
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Publication Name
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Southbank Publishing
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ISBN
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9781904915379
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Book Title
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Confessions of an Advertising Man
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Publisher
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Southbank Publishing
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Item Length
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9.5 in
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Publication Year
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2012
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Format
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Trade Paperback
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Language
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English
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Illustrator
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Yes
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Item Height
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0.6 in
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Genre
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Biography & Autobiography, Business & Economics
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Topic
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General, Advertising & Promotion, Business, Corporate & Business History
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Item Weight
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10.5 Oz
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Item Width
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6 in
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Number of Pages
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194 Pages
Confessions of an Advertising Man Paperback David Ogilvy
About this product
Product Identifiers
Publisher
Southbank Publishing
ISBN-10
190491537X
ISBN-13
9781904915379
eBay Product ID (ePID)
2309799797
Product Key Features
Book Title
Confessions of an Advertising Man
Number of Pages
194 Pages
Language
English
Publication Year
2012
Topic
General, Advertising & Promotion, Business, Corporate & Business History
Illustrator
Yes
Genre
Biography & Autobiography, Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.6 in
Item Weight
10.5 Oz
Item Length
9.5 in
Item Width
6 in
Additional Product Features
Intended Audience
Trade
Dewey Edition
19
Reviews
“I’d highly recommend Confessions of An Advertising Man for entrepreneurs at all stages of growth…this book changed my perspective on brand and messaging distillation.” –John Furneaux, the co-founder and CEO of Hive, “It’s a classic…I tell my students if you’re going to read a book about advertising, start with that one.” — Investor’s Business Daily, “It’s a well-written, clean book which breaks out his concepts, tactics, and techniques and is a must-read for anyone in business-and particularly marketing and PR.” -Ronn Torossian, CEO, 5WPR, on his 10 Must-Read Public Relations and Marketing Books, on Business Insider, “I would like to make it mandatory that everyone in advertising read David Ogilvy’s first book, Confessions of an Advertising Man at least once a year.”–George Parker in Business Insider, “It’s a well-written, clean book which breaks out his concepts, tactics, and techniques and is a must-read for anyone in business–and particularly marketing and PR.” –Ronn Torossian, CEO, 5WPR, on his 10 Must-Read Public Relations and Marketing Books, on Business Insider, “Ogilvy’s writing is pithy, lively and urbane…[Confessions of an Advertising Man] is full of great stories from the world of 1960s advertising.” – IndependentMail.com, “It’s a well written clean book which breaks out his concepts, tactics, and techniques and is a must-read for anyone in business—and particularly marketing and PR.” —Ronn Torossian, CEO of 5WPR on his 10 Must-Read Public Relations and Marketing Books on Business Insider, “. . . Throughout his book Confessions of an Advertising Man you will find deep insights on management, candor, and company culture.” –The Huffington Post, “Monumental…there is the kind of good, solid, smart, great-work-inspiring advice that any one in this business and that includes clients would be wise to review.” -The Agency Review , “I would like to make it mandatory that everyone in advertising read David Ogilvy’s first book, Confessions of an Advertising Man at least once a year.”-George Parker in Business Insider, “Ogilvy’s writing is pithy, lively and urbane…[Confessions of an Advertising Man] is full of great stories from the world of 1960s advertising.” — IndependentMail.com, “It’s a classic…I tell my students if you’re going to read a book about advertising, start with that one.” – Investor’s Business Daily, “Ogilvy lays down some mind-blowing concepts that can benefit many industries and business professionals.” -EarlyWord, “Monumental…there is the kind of good, solid, smart, great-work-inspiring advice that any one in this business – and that includes clients – would be wise to review.” –The Agency Review
Dewey Decimal
659.1
Synopsis
A new edition of thetimeless business classic featured on Mad Men as fresh and relevant now as the day it was written “We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses. We abhor ruthlessness. The way up our ladder is open to everybody. In promoting people to top jobs, we are influenced as much by their character as anything else.” David Ogilvy David Ogilvy was considered the “father of advertising” and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionized the world of advertising and became a bible for the1960s ad generation. It also became an international bestseller, translated into 14 languages. Fizzing with Ogilvy’s pioneering ideas and inspirational philosophy, it covers not only advertising, but also people management, corporate ethics, and office politics, and forms an essential blueprint for good practice in business. “, A new edition of the timeless business classic featured on Mad Men –as fresh and relevant now as the day it was written We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses. We abhor ruthlessness. The way up our ladder is open to everybody. In promoting people to top jobs, we are influenced as much by their character as anything else. –David Ogilvy David Ogilvy was considered the father of advertising and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionized the world of advertising and became a bible for the 1960s ad generation. It also became an international bestseller, translated into 14 languages. Fizzing with Ogilvy’s pioneering ideas and inspirational philosophy, it covers not only advertising, but also people management, corporate ethics, and office politics, and forms an essential blueprint for good practice in business., David Ogilvy was considered the ‘father of advertising’ and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionised the world of advertising and became a bible for the sixties Ad generation. This timeless business classic is as fresh and relevant now as the day it was written and forms an essential blueprint for good practice in business. Read how Mad Men series creator, Matthew Weiner, studied David Ogilvy’s advertising bible, Confessions of an Advertising Man to understand the inner workings of agency life in this piece in the Australian Financial Review ., Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller. Regarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. Anyone aspiring to be a good manager in any kind of business should read this.
LC Classification Number
HF5823
Price : 20.17
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