Description
Item specifics
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Condition
-
-
Release Year
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2012
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ISBN
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9781477314753
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Book Title
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Colonel Sanders and the American Dream
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Book Series
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Discovering America Ser.
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Publisher
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University of Texas Press
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Item Length
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9 in
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Publication Year
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2012
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Format
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Trade Paperback
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Language
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English
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Illustrator
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Yes
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Item Height
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0.4 in
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Genre
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Biography & Autobiography, Business & Economics
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Topic
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Industries / Hospitality, Travel & Tourism, Culinary, General, Corporate & Business History, Business
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Item Weight
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9 Oz
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Item Width
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5.9 in
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Number of Pages
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156 Pages
Colonel Sanders and the American Dream (Discovering America)
About this product
Product Identifiers
Publisher
University of Texas Press
ISBN-10
147731475X
ISBN-13
9781477314753
eBay Product ID (ePID)
20038376663
Product Key Features
Book Title
Colonel Sanders and the American Dream
Number of Pages
156 Pages
Language
English
Topic
Industries / Hospitality, Travel & Tourism, Culinary, General, Corporate & Business History, Business
Publication Year
2012
Illustrator
Yes
Genre
Biography & Autobiography, Business & Economics
Book Series
Discovering America Ser.
Format
Trade Paperback
Dimensions
Item Height
0.4 in
Item Weight
9 Oz
Item Length
9 in
Item Width
5.9 in
Additional Product Features
Intended Audience
Trade
Dewey Edition
23
Series Volume Number
3
Dewey Decimal
647.95092 B
Table Of Content
Acknowledgments Introduction: How to Become an Icon 1. “It Looks Like You’ll Never Amount to Anything” 2. The Coming of the Colonel 3. Kentucky Fried Chicken Inc. 4. Barbarians at the Gate 5. Aftermath of the American Dream Notes Index
Synopsis
From Aunt Jemima and Uncle Ben to the Jolly Green Giant and Ronald McDonald, corporate icons sell billions of dollars’ worth of products. But only one of them was ever a real person-Colonel Sanders of Kentucky Fried Chicken/KFC. From a 1930s roadside café in Corbin, Kentucky, Harland Sanders launched a fried chicken business that now circles the globe, serving “finger lickin’ good” chicken to more than twelve million people every day. But to get there, he had to give up control of his company and even his own image, becoming a mere symbol to people today who don’t know that Colonel Sanders was a very real human being. This book tells his story-the story of a dirt-poor striver with unlimited ambition who personified the American Dream. Acclaimed cultural historian Josh Ozersky defines the American Dream as being able to transcend your roots and create yourself as you see fit. Harland Sanders did exactly that. Forced at age ten to go to work to help support his widowed mother and sisters, he failed at job after job until he went into business for himself as a gas station/café/motel owner and finally achieved a comfortable, middle-class life. But then the interstate bypassed his business and, at sixty-five, Sanders went broke again. Packing his car with a pressure cooker and his secret blend of eleven herbs and spices, he began peddling the recipe for “Colonel Sanders’ Kentucky Fried Chicken” to small-town diners in exchange for a nickel for each chicken they sold. Ozersky traces the rise of Kentucky Fried Chicken from this unlikely beginning, telling the dramatic story of Sanders’ self-transformation into “The Colonel,” his truculent relationship with KFC management as their often-disregarded goodwill ambassador, and his equally turbulent afterlife as the world’s most recognizable commercial icon., From Aunt Jemima and Uncle Ben to the Jolly Green Giant and Ronald McDonald, corporate icons sell billions of dollars’ worth of products. But only one of them was ever a real person–Colonel Sanders of Kentucky Fried Chicken/KFC. From a 1930s roadside cafE in Corbin, Kentucky, Harland Sanders launched a fried chicken business that now circles the globe, serving “finger lickin’ good” chicken to more than twelve million people every day. But to get there, he had to give up control of his company and even his own image, becoming a mere symbol to people today who don’t know that Colonel Sanders was a very real human being. This book tells his story–the story of a dirt-poor striver with unlimited ambition who personified the American Dream. Acclaimed cultural historian Josh Ozersky defines the American Dream as being able to transcend your roots and create yourself as you see fit. Harland Sanders did exactly that. Forced at age ten to go to work to help support his widowed mother and sisters, he failed at job after job until he went into business for himself as a gas station/cafE/motel owner and finally achieved a comfortable, middle-class life. But then the interstate bypassed his business and, at sixty-five, Sanders went broke again. Packing his car with a pressure cooker and his secret blend of eleven herbs and spices, he began peddling the recipe for “Colonel Sanders’ Kentucky Fried Chicken” to small-town diners in exchange for a nickel for each chicken they sold. Ozersky traces the rise of Kentucky Fried Chicken from this unlikely beginning, telling the dramatic story of Sanders’ self-transformation into “The Colonel,” his truculent relationship with KFC management as their often-disregarded goodwill ambassador, and his equally turbulent afterlife as the world’s most recognizable commercial icon., From Aunt Jemima and Uncle Ben to the Jolly Green Giant and Ronald McDonald, corporate icons sell billions of dollars’ worth of products. But only one of them was ever a real person–Colonel Sanders of Kentucky Fried Chicken/KFC. From a 1930s roadside café in Corbin, Kentucky, Harland Sanders launched a fried chicken business that now circles the globe, serving “finger lickin’ good” chicken to more than twelve million people every day. But to get there, he had to give up control of his company and even his own image, becoming a mere symbol to people today who don’t know that Colonel Sanders was a very real human being. This book tells his story–the story of a dirt-poor striver with unlimited ambition who personified the American Dream. Acclaimed cultural historian Josh Ozersky defines the American Dream as being able to transcend your roots and create yourself as you see fit. Harland Sanders did exactly that. Forced at age ten to go to work to help support his widowed mother and sisters, he failed at job after job until he went into business for himself as a gas station/café/motel owner and finally achieved a comfortable, middle-class life. But then the interstate bypassed his business and, at sixty-five, Sanders went broke again. Packing his car with a pressure cooker and his secret blend of eleven herbs and spices, he began peddling the recipe for “Colonel Sanders’ Kentucky Fried Chicken” to small-town diners in exchange for a nickel for each chicken they sold. Ozersky traces the rise of Kentucky Fried Chicken from this unlikely beginning, telling the dramatic story of Sanders’ self-transformation into “The Colonel,” his truculent relationship with KFC management as their often-disregarded goodwill ambassador, and his equally turbulent afterlife as the world’s most recognizable commercial icon., This engrossing biography of Kentucky Fried Chicken/KFC founder Harland Sanders tells a uniquely American story of a dirt-poor striver with unlimited ambition who launched one of the world?s most successful brands?and then ended up as a mere symbol for th
LC Classification Number
TX910.5.S25
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