Description
Item specifics
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Condition
-
-
Brand
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Unbranded
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MPN
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Does not apply
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ISBN
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9781118495421
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Book Title
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Book Yourself Solid Illustrated : The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even If You Hate Marketing and Selling
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Publisher
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Wiley & Sons, Incorporated, John
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Item Length
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6.9 in
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Publication Year
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2013
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Format
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Trade Paperback
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Language
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English
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Illustrator
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Yes, Wallace, Jocelyn
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Item Height
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0.9 in
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Genre
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Business & Economics
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Topic
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Marketing / General, Business Communication / General, Personal Success, Sales & Selling / General, Strategic Planning
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Item Weight
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34.5 Oz
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Item Width
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10 in
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Number of Pages
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480 Pages
Book Yourself Solid Illustrated: The Fastest, Easiest, and Most Reliable – GOOD
About this product
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
111849542X
ISBN-13
9781118495421
eBay Product ID (ePID)
6038728405
Product Key Features
Book Title
Book Yourself Solid Illustrated : The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even If You Hate Marketing and Selling
Number of Pages
480 Pages
Language
English
Publication Year
2013
Topic
Marketing / General, Business Communication / General, Personal Success, Sales & Selling / General, Strategic Planning
Illustrator
Yes, Wallace, Jocelyn
Genre
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.9 in
Item Weight
34.5 Oz
Item Length
6.9 in
Item Width
10 in
Additional Product Features
Intended Audience
Trade
Dewey Edition
23
Dewey Decimal
658.8
Table Of Content
Acknowledgments vi Michael’s Story: Free At Last ix Preface xiv How to Use This Book xvi Module 1: Your Foundation 5 Chapter 1 The Red Velvet Rope Policy 7 Chapter 2 Why People Buy What You’re Selling 33 Chapter 3 Develop a Personal Brand 65 Chapter 4 How to Talk About What You Do 93 Module 2: Building Trust & Credibility 113 Chapter 5 Credibility & Likability 115 Chapter 6 The Sales Cycle Process 135 Chapter 7 The Keep in Touch Strategy 171 Chapter 8 The Information Products Strategy 197 Module 3: Perfect Pricing & Simple Selling 233 Chapter 9 Perfect Pricing 235 Chapter 10 Super Simple Selling 259 Module 4: The 6 Core Self-Promotion Strategies 279 Chapter 11 The Networking Strategy 281 Chapter 12 The Direct Outreach Strategy 317 Chapter 13 The Referral Strategy 347 Chapter 14 The Speaking Strategy 369 Chapter 15 The Writing Strategy 401 Chapter 16 The Web Strategy 433 Final Thoughts 450 About the Authors and How to Reach Them 452 References 454
Synopsis
“Michael and Jocelyn have performed magic! The first illustrated how-to marketing book where the visuals REALLY make the ideas clear as crystal. I hate sales books but I love this one. Port + pictures? I’m sold.” DAN ROAM , author of The Back of the Napkin “I loved Michael Port’s Book Yourself Solid when it was first released, putting the ideas into action to grow my own business. Now with this infographic-laden edition, Michael makes learning the valuable concepts even easier! What are you waiting for?” DAVID MEERMAN SCOTT , author of The New Rules of Marketing and PR “Lead generation and conversion is the heart of any marketing enterprise, and Michael Port’s ingenious and practical system is among the best I’ve seen. ” MICHAEL E. GERBER, founder and Chairman, E-Myth Worldwide, and author of The E-Myth Revisited “This book brims with savvy advice and nearly overflows with practical, hands-on exercises. Michael Port is the guy to call if you’re tired of thinking small.” DANIEL H. PINK, author of A Whole New Mind “Once again, Michael Port comes through with a generous, easy-to-access take on the key issues faced by anyone attempting to book more business.” SETH GODIN , author of The Icarus Deception ESTABLISH CREDIBILITY. CREATE VISIBILITY. EXPAND INTO MORE MARKETS. GET YOUR MESSAGE OUT IN A BIG WAY. EARN HIGHER FEES. INCREASE YOUR CONFIDENCE. STAND OUT FROM THE CROWD. GET MORE CLIENTS., A visual way to easily access the strategies and tactics in Book Yourself Solid Learning new concepts is easier when you can see the solution., A visual way to easily access the strategies and tactics in Book Yourself Solid Learning new concepts is easier when you can see the solution. Book Yourself Solid Illustrated , a remarkable, one-of-a-kind work of art, transforms the Book Yourself Solid system into a more compelling and easy-to-consume playbook for any business owner. You won’t find business school graphs or mind maps. Instead, you’ll find compelling, visual stories that reinvent old and tired business concepts, making Book Yourself Solid Illustrated a fun and playful book that you will revisit year after year as you get more clients than you can handle. There isn’t a business book on the market that can show you how to apply the strategies, techniques, and skills necessary to generate new leads, add more clients, and increase profits through visuals. Previously you could only read or listen to advice, now you can see it and get it faster. This illustrated version is organized into four modules: your foundation, building trust and credibility, simple selling and perfect pricing, and the Book Yourself Solid 6 core self-promotion strategies. Reengineering the book with visual strategist, Jocelyn Wallace, has given author Michael Port new ways of explaining and expanding his gold-standard material. Author Michael Port has been called a “marketing guru” by the Wall Street Journal and “an uncommonly honest author” by The Boston Globe , and wrote Book Yourself Solid (in it’s 2nd edition), Beyond Booked Solid , The Contrarian Effect which was selected as a 2008 top ten business book by Amazon.com and the 2008 #1 sales book of the year by 1-800-CEO-READ, and The New York Times Bestseller, The Think Big Manifesto. Author is one of the most popular business coaches in the world and headlines events all over the world. Master the techniques in Book Yourself Solid Illustrated , and take your service business to the next level today. For the first time ever you can have the Book Yourself Solid Mobile app. Install it on any device and the Book Yourself Solid System comes to life. Do all of 49 exercises from the new book on any device, including your desktop computer. This thing rocks., A visual way to easily access the strategies and tactics in Book Yourself Solid Learning new concepts is easier when you can see the solution. Book Yourself Solid Illustrated , a remarkable, one-of-a-kind work of art, transforms the Book Yourself Solid system into a more compelling and easy-to-consume playbook for any business owner. You won’t find business school graphs or mind maps. Instead, you’ll find compelling, visual stories that reinvent old and tired business concepts, making Book Yourself Solid Illustrated a fun and playful book that you will revisit year after year as you get more clients than you can handle. There isn’t a business book on the market that can show you how to apply the strategies, techniques, and skills necessary to generate new leads, add more clients, and increase profits through visuals. Previously you could only read or listen to advice, now you can see it and get it faster. This illustrated version is organized into four modules: your foundation, building trust and credibility, simple selling and perfect pricing, and the Book Yourself Solid 6 core self-promotion strategies. Reengineering the book with visual strategist, Jocelyn Wallace, has given author Michael Port new ways of explaining and expanding his gold-standard material. Author Michael Port has been called a marketing guru by the Wall Street Journal and an uncommonly honest author by The Boston Globe , and wrote Book Yourself Solid (in it’s 2nd edition), Beyond Booked Solid , The Contrarian Effect which was selected as a 2008 top ten business book by Amazon.com and the 2008 #1 sales book of the year by 1-800-CEO-READ, and The New York Times Bestseller, The Think Big Manifesto. Author is one of the most popular business coaches in the world and headlines events all over the world. Master the techniques in Book Yourself Solid Illustrated , and take your service business to the next level today. For the first time ever you can have the Book Yourself Solid Mobile app. Install it on any device and the Book Yourself Solid System comes to life. Do all of 49 exercises from the new book on any device, including your desktop computer. This thing rocks.
LC Classification Number
HF5438.25.P67 2013
Price : 6.52 – 5.57
Ends on : N/A
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