Description
Item specifics
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Condition
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Country of Origin
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GB
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Publication Name
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Digital Trust
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Title
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Digital Trust
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Subtitle
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Social Media Strategies to Increase Trust and Engage Customers
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ISBN-10
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147296134X
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EAN
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9781472961341
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ISBN
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9781472961341
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Release Date
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02/06/2020
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Release Year
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2020
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Book Title
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Digital Trust : Social Media Strategies to Increase Trust and Engage Customers
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Publisher
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Bloomsbury Academic & Professional
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Item Length
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9.5 in
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Publication Year
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2020
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Format
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Hardcover
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Language
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English
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Illustrator
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Yes
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Item Height
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0.9 in
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Genre
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Computers, Business & Economics
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Topic
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Marketing / General, Consumer Behavior, Web / Social Media, E-Commerce / Internet Marketing
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Item Weight
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17.6 Oz
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Item Width
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6.4 in
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Number of Pages
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256 Pages
Barry Connolly Digital Trust (Hardback)
About this product
Product Identifiers
Publisher
Bloomsbury Academic & Professional
ISBN-10
147296134X
ISBN-13
9781472961341
eBay Product ID (ePID)
7038375514
Product Key Features
Book Title
Digital Trust : Social Media Strategies to Increase Trust and Engage Customers
Number of Pages
256 Pages
Language
English
Topic
Marketing / General, Consumer Behavior, Web / Social Media, E-Commerce / Internet Marketing
Publication Year
2020
Illustrator
Yes
Genre
Computers, Business & Economics
Format
Hardcover
Dimensions
Item Height
0.9 in
Item Weight
17.6 Oz
Item Length
9.5 in
Item Width
6.4 in
Additional Product Features
Intended Audience
Trade
Dewey Edition
23
Reviews
There may not be a more important topic in business these days than trust. In this carefully constructed and thoughtfully explicated examination, Barry Connolly offers academically sound and managerially practical tools to help firms build and leverage their perceptions of trust., Facebook, LinkedIn, Twitter and other social networks have become one of the main touch-points through which consumers engage with brands. Yet, businesses often underestimate the significance of these platforms, not recognising them as major assets that should be protected and developed. In Digital Trust, Barry Connolly uses frameworks and case studies to demonstrate how businesses can improve their branding strategies by harnessing the full potential of social media to develop digital trust., Barry Connolly has produced a book that reminds marketers of the central role of trust in the relationship between consumers and brands. At a time when consumer data is being used in ever more complex ways in the digital and social media spaces, the need for businesses to behave in ways that develop and reinforce trust has never been greater. This book delivers a timely and useful guide to why and how this should be achieved., “Facebook, LinkedIn, Twitter and other social networks have become one of the main touch-points through which consumers engage with brands. Yet, businesses often underestimate the significance of these platforms, not recognising them as major assets that should be protected and developed. In Digital Trust, Barry Connolly uses frameworks and case studies to demonstrate how businesses can improve their branding strategies by harnessing the full potential of social media to develop digital trust.” — Dave Chaffey, Co-Founder and Content Director, Smart Insights “There may not be a more important topic in business these days than trust. In this carefully constructed and thoughtfully explicated examination, Barry Connolly offers academically sound and managerially practical tools to help firms build and leverage their perceptions of trust.” — Kevin Lane Keller, Professor of Marketing, Tuck School of Business at Dartmouth, “Facebook, LinkedIn, Twitter and other social networks have become one of the main touch-points through which consumers engage with brands. Yet, businesses often underestimate the significance of these platforms, not recognising them as major assets that should be protected and developed. In Digital Trust, Barry Connolly uses frameworks and case studies to demonstrate how businesses can improve their branding strategies by harnessing the full potential of social media to develop digital trust.” — Dave Chaffey, Co-Founder and Content Director, Smart Insights “There may not be a more important topic in business these days than trust. In this carefully constructed and thoughtfully explicated examination, Barry Connolly offers academically sound and managerially practical tools to help firms build and leverage their perceptions of trust.” — Kevin Lane Keller, Professor of Marketing, Tuck School of Business at Dartmouth “Trust is the outcome of what an organization says and what it does. In Digital Trust , Barry Connolly explores how an organization can use digital platforms to communicate, engage and build trust with both stakeholders and consumers.” — Stephen Waddington, Managing Director, Metia and Visiting Professor at Newcastle University “Barry Connolly has produced a book that reminds marketers of the central role of trust in the relationship between consumers and brands. At a time when consumer data is being used in ever more complex ways in the digital and social media spaces, the need for businesses to behave in ways that develop and reinforce trust has never been greater. This book delivers a timely and useful guide to why and how this should be achieved.” — Matthew Housden, Principal Lecturer in Marketing, Greenwich University, “Facebook, LinkedIn, Twitter and other social networks have become one of the main touch-points through which consumers engage with brands. Yet, businesses often underestimate the significance of these platforms, not recognising them as major assets that should be protected and developed. In Digital Trust, Barry Connolly uses frameworks and case studies to demonstrate how businesses can improve their branding strategies by harnessing the full potential of social media to develop digital trust.” — Dave Chaffey, Co-Founder and Content Director, Smart Insights “There may not be a more important topic in business these days than trust. In this carefully constructed and thoughtfully explicated examination, Barry Connolly offers academically sound and managerially practical tools to help firms build and leverage their perceptions of trust.” — Kevin Lane Keller, Professor of Marketing, Tuck School of Business at Dartmouth “Trust is the outcome of what an organization says and what it does. In Digital Trust , Barry Connolly explores how an organization can use digital platforms to communicate, engage and build trust with both stakeholders and consumers.” — Stephen Waddington, Managing Director, Metia and Visiting Professor at Newcastle University, Trust is the outcome of what an organization says and what it does. In Digital Trust , Barry Connolly explores how an organization can use digital platforms to communicate, engage and build trust with both stakeholders and consumers.
Dewey Decimal
658.872
Table Of Content
Chapter 1: Introduction Chapter 2: Online Branding Chapter 3: Consumer Trust Chapter 4: Online Purchasing and Corporate Reputation within Social Media Environments Chapter 5: Consumer Engagement and Social Media Chapter 6: Conducting Social Media Research Chapter 7: Social Media Engagement Frameworks – Creating initial and continual consumer trust Chapter 8: Social Media and Corporate Value Chapter 9: E-SME Social Media Engagement Strategies
Synopsis
Digital Trust proposes new strategic models to create and reinforce consumer trust and build corporate value through social media platforms. Digital Trust provides an overview of how e-SMEs can use social media platforms to conduct their own research into increasing trust and engagement, with the positives and negatives highlighted for specific industry considerations. For enterprises that rely on e-commerce, engaging customers and building brand trust is vital for driving sales and achieving long-term success. Trust plays a critical part during the online shopping process and is a key precursor for consumer patronage, and social media can provide the ideal environment for SMEs to gain customer trust as part of their online operations. This book covers the challenges that e-SME branding is currently facing in the rise of digital and social media platforms, which facilitate and enable greater transparency, consumer empowerment and online activism. As a result, new strategies are required for optimizing these opportunities as well as avoiding potentially disastrous pitfalls. Developed from his own research, Barry Connolly explores the ways in which e-SMEs can successfully and authentically engage within social media communities in order to positively influence their brand trust and reputation., Digital Trust proposes new strategic models to create and reinforce consumer trust and build corporate value through social media platforms.
LC Classification Number
HF5415.1265
Price : 34.71
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