Description
Item specifics
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Condition
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Very GoodA book that does not look new and has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See the seller’s listing for full details and description of any imperfections. See all condition definitionsopens in a new window or tab
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Seller Notes
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Publication Name
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Yale University Press
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ISBN
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9780300167757
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Book Title
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Advocacy : Championing Ideas and Influencing Others
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Publisher
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Yale University Press
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Item Length
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9.2 in
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Publication Year
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2011
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Format
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Hardcover
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Language
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English
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Illustrator
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Yes
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Item Height
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1.3 in
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Genre
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Psychology, Business & Economics
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Topic
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Skills, General, Management, Social Psychology
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Item Weight
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25.6 Oz
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Item Width
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6.1 in
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Number of Pages
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387 Pages
Advocacy : Championing Ideas and Influencing Others Hardcover Joh
About this product
Product Identifiers
Publisher
Yale University Press
ISBN-10
030016775X
ISBN-13
9780300167757
eBay Product ID (ePID)
28038282144
Product Key Features
Book Title
Advocacy : Championing Ideas and Influencing Others
Number of Pages
387 Pages
Language
English
Publication Year
2011
Topic
Skills, General, Management, Social Psychology
Illustrator
Yes
Genre
Psychology, Business & Economics
Format
Hardcover
Dimensions
Item Height
1.3 in
Item Weight
25.6 Oz
Item Length
9.2 in
Item Width
6.1 in
Additional Product Features
Intended Audience
Trade
Reviews
“Daly, a distinguished communications expert, has produced an exceptional study, which is comprehensive and well documented. . . . This book is certainly a critical piece of scholarship for the business/management curriculum and a great selection for academic libraries.”-J.B. Kashner, Choice, “Daly, a distinguished communications expert, has produced an exceptional study, which is comprehensive and well documented. . . . This book is certainly a critical piece of scholarship for the business/management curriculum and a great selection for academic libraries.”J.B. Kashner, Choice
Dewey Edition
22
Dewey Decimal
302.2
Synopsis
When a group of people gather together to generate ideas for solving a problem or achieving a goal, sometimes the best ideas are passed over. Worse, a problematic suggestion with far less likelihood of success may be selected instead. Why would a group dismiss an option that would be more effective? Leadership and communications expert John Daly has a straightforward answer: it wasn’t sold to them as well. If the best idea is yours, how can you increase the chances that it gains the support of the group? In Advocacy: Championing Ideas and Influencing Others , Daly explains in full detail how to transform ideas into practice. To be successful, leaders in every type of organization must find practical and action-oriented ways to market their ideas and achieve buy-in from the members of the group. Daly offers a comprehensive action guide that explains how to shape opinion, inspire action, and achieve results. Drawing on current research in the fields of persuasion, power relations, and behavior change, he discusses the complex factors involved in selling an idea-the context of the communication, the type of message being promoted, the nature and interests of the audience, the emotional tenor of the issues at stake, and much more. For the businessperson, politician, or any other member of a group who seeks the satisfaction of having his or her own idea take shape and become reality, this book is an essential guide., When a group of people gather together to generate ideas for solving a problem or achieving a goal, sometimes the best ideas are passed over. Worse, a problematic suggestion with far less likelihood of success may be selected instead. Why would a group dismiss an option that would be more effective? Leadership and communications expert John Daly has a straightforward answer: it wasn’t sold to them as well. If the best idea is yours, how can you increase the chances that it gains the support of the group? In “Advocacy: Championing Ideas and Influencing Others,” Daly explains in full detail how to transform ideas into practice. To be successful, leaders in every type of organization must find practical and action-oriented ways to market their ideas and achieve buy-in from the members of the group. Daly offers a comprehensive action guide that explains how to shape opinion, inspire action, and achieve results. Drawing on current research in the fields of persuasion, power relations, and behavior change, he discusses the complex factors involved in selling an idea the context of the communication, the type of message being promoted, the nature and interests of the audience, the emotional tenor of the issues at stake, and much more. For the businessperson, politician, or any other member of a group who seeks the satisfaction of having his or her own idea take shape and become reality, this book is an essential guide.”
LC Classification Number
BF774
Price : 7.19 – 7.03
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