740 Park: The Story of the World’s Richest Apartment Building – Paperback – GOOD

$4.74

Item specifics

Condition
Good: A book that has been read but is in good condition. Very minimal damage to the cover including …

Brand
Unbranded
MPN
Does not apply
ISBN
9780767917445
Book Title
740 Park : the Story of the World’s Richest Apartment Building
Publisher
Crown Publishing Group, T.H.E.
Item Length
8.3 in
Publication Year
2006
Format
Trade Paperback
Language
English
Illustrator
Yes
Item Height
1.2 in
Author
Michael Gross
Genre
Travel, Architecture, Social Science, Biography & Autobiography, Business & Economics
Topic
Rich & Famous, Real Estate / General, Economic Conditions, General, United States / Northeast / Middle Atlantic (NJ, NY, Pa), Customs & Traditions, Sociology / Urban, History / General
Item Weight
18.7 Oz
Item Width
5.5 in
Number of Pages
576 Pages

740 Park: The Story of the World’s Richest Apartment Building – Paperback – GOOD

About this product

Product Identifiers

Publisher
Crown Publishing Group, T.H.E.
ISBN-10
0767917448
ISBN-13
9780767917445
eBay Product ID (ePID)
52749314

Product Key Features

Book Title
740 Park : the Story of the World’s Richest Apartment Building
Number of Pages
576 Pages
Language
English
Topic
Rich & Famous, Real Estate / General, Economic Conditions, General, United States / Northeast / Middle Atlantic (NJ, NY, Pa), Customs & Traditions, Sociology / Urban, History / General
Publication Year
2006
Illustrator
Yes
Genre
Travel, Architecture, Social Science, Biography & Autobiography, Business & Economics
Author
Michael Gross
Format
Trade Paperback

Dimensions

Item Height
1.2 in
Item Weight
18.7 Oz
Item Length
8.3 in
Item Width
5.5 in

Additional Product Features

Intended Audience
Trade
Reviews
“In “740 Park,” Michael Gross penetrates the bewitching and private worlds of the privileged and very rich denizens of 740 Park Avenue on New York’s Upper East Side. Gross, a born storyteller, delights in his tales of upstairs and downstairs over the decades in the grand building. This is social history at its best.” –Dominick Dunne “740 Park is a concrete capsule of American capitalism as seen through the fates, fortunes, and foibles of its inhabitants. This biography of New York’s most magisterial building is an immensely entertaining, dishy, and ultimately serious book.” –Jane Stanton Hitchcock “The “Lolita” of shelter porn . . . “740 Park” delves into the rarified world of one of the city’s most exclusive co-ops, where billionaires like Ronald Lauder, Steve Schwarzman, and David Koch rest their heads.” –Michael Calderone, “New York Observer “”740 Park is a historical building that is worthy of the comprehensive and fascinating coverage that Michael Gross has devoted to it. This book is as entertaining as it is informative–it’s a terrific story.” –Donald Trump “Jaw-dropping apartment porn.” -“Fortune ” “Gobs of real-estate porn.” –“The New York Times Book Review ” “[A] great read… gossipy… revealing,” –“People ” “As rich as his subjects.” –“Forbes FYI” “Life after folly-filled life flashes forward like Park Avenue canopies viewed from a speeding town car.” –“New York Times” “Finally! A look inside the golden tabernacle of high society.” –Kitty Kelley, “In740 Park, Michael Gross penetrates the bewitching and private worlds of the privileged and very rich denizens of 740 Park Avenue on New York’s Upper East Side. Gross, a born storyteller, delights in his tales of upstairs and downstairs over the decades in the grand building. This is social history at its best.” -Dominick Dunne “740 Park is a concrete capsule of American capitalism as seen through the fates, fortunes, and foibles of its inhabitants. This biography of New York’s most magisterial building is an immensely entertaining, dishy, and ultimately serious book.” -Jane Stanton Hitchcock “TheLolitaof shelter porn . . .740 Parkdelves into the rarified world of one of the city’s most exclusive co-ops, where billionaires like Ronald Lauder, Steve Schwarzman, and David Koch rest their heads.” -Michael Calderone,New York Observer “740 Park is a historical building that is worthy of the comprehensive and fascinating coverage that Michael Gross has devoted to it. This book is as entertaining as it is informative-it’s a terrific story.” -Donald Trump, “In 740 Park , Michael Gross penetrates the bewitching and private worlds of the privileged and very rich denizens of 740 Park Avenue on New York’s Upper East Side. Gross, a born storyteller, delights in his tales of upstairs and downstairs over the decades in the grand building. This is social history at its best.” -Dominick Dunne “740 Park is a concrete capsule of American capitalism as seen through the fates, fortunes, and foibles of its inhabitants. This biography of New York’s most magisterial building is an immensely entertaining, dishy, and ultimately serious book.” -Jane Stanton Hitchcock “The Lolita of shelter porn . . . 740 Park delves into the rarified world of one of the city’s most exclusive co-ops, where billionaires like Ronald Lauder, Steve Schwarzman, and David Koch rest their heads.” -Michael Calderone, New York Observer “740 Park is a historical building that is worthy of the comprehensive and fascinating coverage that Michael Gross has devoted to it. This book is as entertaining as it is informative-it’s a terrific story.” -Donald Trump “Jaw-dropping apartment porn.” Fortune “Gobs of real-estate porn.” – The New York Times Book Review “[A] great read… gossipy… revealing,” – People “As rich as his subjects.” – Forbes FYI “Life after folly-filled life flashes forward like Park Avenue canopies viewed from a speeding town car.” – New York Times “Finally! A look inside the golden tabernacle of high society.” -Kitty Kelley, “Life after folly-filled life flashes forward like Park Avenue canopies viewed from a speeding town car.” –“New York Times””Gross, a born storyteller, delights in his tales of upstairs and downstairs over the decades in the grand building. This is social history at its best.” –Dominick Dunne “Great read . . . a gossipy history with revealing tales.” –“People” “Jaw-dropping.” –“Fortune”, “In 740 Park , Michael Gross penetrates the bewitching and private worlds of the privileged and very rich denizens of 740 Park Avenue on New York’s Upper East Side. Gross, a born storyteller, delights in his tales of upstairs and downstairs over the decades in the grand building. This is social history at its best.” –Dominick Dunne “740 Park is a concrete capsule of American capitalism as seen through the fates, fortunes, and foibles of its inhabitants. This biography of New York’s most magisterial building is an immensely entertaining, dishy, and ultimately serious book.” –Jane Stanton Hitchcock “The Lolita of shelter porn . . . 740 Park delves into the rarified world of one of the city’s most exclusive co-ops, where billionaires like Ronald Lauder, Steve Schwarzman, and David Koch rest their heads.” –Michael Calderone, New York Observer “740 Park is a historical building that is worthy of the comprehensive and fascinating coverage that Michael Gross has devoted to it. This book is as entertaining as it is informative–it’s a terrific story.” –Donald Trump “Jaw-dropping apartment porn.” – Fortune “Gobs of real-estate porn.” — The New York Times Book Review “[A] great read… gossipy… revealing,” — People “As rich as his subjects.” — Forbes FYI “Life after folly-filled life flashes forward like Park Avenue canopies viewed from a speeding town car.” — New York Times “Finally! A look inside the golden tabernacle of high society.” –Kitty Kelley, “In740 Park, Michael Gross penetrates the bewitching and private worlds of the privileged and very rich denizens of 740 Park Avenue on New York’s Upper East Side. Gross, a born storyteller, delights in his tales of upstairs and downstairs over the decades in the grand building. This is social history at its best.” -Dominick Dunne “740 Park is a concrete capsule of American capitalism as seen through the fates, fortunes, and foibles of its inhabitants. This biography of New York’s most magisterial building is an immensely entertaining, dishy, and ultimately serious book.” -Jane Stanton Hitchcock “TheLolitaof shelter porn . . .740 Parkdelves into the rarified world of one of the city’s most exclusive co-ops, where billionaires like Ronald Lauder, Steve Schwarzman, and David Koch rest their heads.” -Michael Calderone,New York Observer “740 Park is a historical building that is worthy of the comprehensive and fascinating coverage that Michael Gross has devoted to it. This book is as entertaining as it is informative-it’s a terrific story.” -Donald Trump “Jaw-dropping apartment porn.” Fortune “Gobs of real-estate porn.” -The New York Times Book Review “[A] great read… gossipy… revealing,” -People “As rich as his subjects.” -Forbes FYI “Life after folly-filled life flashes forward like Park Avenue canopies viewed from a speeding town car.” -New York Times “Finally! A look inside the golden tabernacle of high society.” -Kitty Kelley, “Life after folly-filled life flashes forward like Park Avenue canopies viewed from a speeding town car.” -New York Times “Gross, a born storyteller, delights in his tales of upstairs and downstairs over the decades in the grand building. This is social history at its best.” -Dominick Dunne “Great read . . . a gossipy history with revealing tales.” -People “Jaw-dropping.” -Fortune
Dewey Edition
22
Dewey Decimal
974.7/1
Synopsis
At its core, this book is a social history of the American rich, and how the locus of power and influence has shifted haltingly from old bloodlines to new money. It’s also filled with meaty, startling, and often tragic stories of the people who lived behind 740Us walls., For seventy-five years, it’s been Manhattan’s richest apartment building, and one of the most lusted-after addresses in the world. One apartment had 37 rooms, 14 bathrooms, 43 closets, 11 working fireplaces, a private elevator, and his-and-hers saunas; another at one time had a live-in service staff of 16. To this day, it is steeped in the purest luxury, the kind most of us could only imagine, until now. The last great building to go up along New York’s Gold Coast, construction on 740 Park finished in 1930. Since then, 740 has been home to an ever-evolving cadre of our wealthiest and most powerful families, some of America’s (and the world’s) oldest money–the kind attached to names like Vanderbilt, Rockefeller, Bouvier, Chrysler, Niarchos, Houghton, and Harkness–and some whose names evoke the excesses of today’s monied elite: Kravis, Koch, Bronfman, Perelman, Steinberg, and Schwarzman. All along, the building has housed titans of industry, political power brokers, international royalty, fabulous scam-artists, and even the lowest scoundrels. The book begins with the tumultuous story of the building’s construction. Conceived in the bubbling financial, artistic, and social cauldron of 1920’s Manhattan, 740 Park rose to its dizzying heights as the stock market plunged in 1929–the building was in dire financial straits before the first apartments were sold. The builders include the architectural genius Rosario Candela, the scheming businessman James T. Lee (Jacqueline Kennedy Onassis’s grandfather), and a raft of financiers, many of whom were little more than white-collar crooks and grand-scale hustlers. Once finished, 740 became a magnet for the richest, oldest families inthe country: the Brewsters, descendents of the leader of the Plymouth Colony; the socially-registered Bordens, Hoppins, Scovilles, Thornes, and Schermerhorns; and top executives of the Chase Bank, American Express, and U.S. Rubber. Outside the walls of 740 Park, these were the people shaping America culturally and economically. Within those walls, they were indulging in all of the Seven Deadly Sins. As the social climate evolved throughout the last century, so did 740 Park: after World War II, the building’s rulers eased their more restrictive policies and began allowing Jews (though not to this day African Americans) to reside within their hallowed walls. Nowadays, it is full to bursting with new money, people whose fortunes, though freshly-made, are large enough to buy their way in. At its core this book is a social history of the American rich, and how the locus of power and influence has shifted haltingly from old bloodlines to new money. But it’s also much more than that: filled with meaty, startling, often tragic stories of the people who lived behind 740’s walls, the book gives us an unprecedented access to worlds of wealth, privilege, and extraordinary folly that are usually hidden behind a scrim of money and influence. This is, truly, how the other half–or at least the other one hundredth of one percent–lives., From the author of House of Outrageous Fortune For seventy-five years, it’s been Manhattan’s richest apartment building, and one of the most lusted-after addresses in the world. One apartment had 37 rooms, 14 bathrooms, 43 closets, 11 working fireplaces, a private elevator, and his-and-hers saunas; another at one time had a live-in service staff of 16. To this day, it is steeped in the purest luxury, the kind most of us could only imagine, until now. The last great building to go up along New York’s Gold Coast, construction on 740 Park finished in 1930. Since then, 740 has been home to an ever-evolving cadre of our wealthiest and most powerful families, some of America’s (and the world’s) oldest money–the kind attached to names like Vanderbilt, Rockefeller, Bouvier, Chrysler, Niarchos, Houghton, and Harkness–and some whose names evoke the excesses of today’s monied elite: Kravis, Koch, Bronfman, Perelman, Steinberg, and Schwarzman. All along, the building has housed titans of industry, political power brokers, international royalty, fabulous scam-artists, and even the lowest scoundrels. The book begins with the tumultuous story of the building’s construction. Conceived in the bubbling financial, artistic, and social cauldron of 1920’s Manhattan, 740 Park rose to its dizzying heights as the stock market plunged in 1929–the building was in dire financial straits before the first apartments were sold. The builders include the architectural genius Rosario Candela, the scheming businessman James T. Lee (Jacqueline Kennedy Onassis’s grandfather), and a raft of financiers, many of whom were little more than white-collar crooks and grand-scale hustlers. Once finished, 740 became a magnet for the richest, oldest families in the country: the Brewsters, descendents of the leader of the Plymouth Colony; the socially-registered Bordens, Hoppins, Scovilles, Thornes, and Schermerhorns; and top executives of the Chase Bank, American Express, and U.S. Rubber. Outside the walls of 740 Park, these were the people shaping America culturally and economically. Within those walls, they were indulging in all of the Seven Deadly Sins. As the social climate evolved throughout the last century, so did 740 Park: after World War II, the building’s rulers eased their more restrictive policies and began allowing Jews (though not to this day African Americans) to reside within their hallowed walls. Nowadays, it is full to bursting with new money, people whose fortunes, though freshly-made, are large enough to buy their way in. At its core this book is a social history of the American rich, and how the locus of power and influence has shifted haltingly from old bloodlines to new money. But it’s also much more than that: filled with meaty, startling, often tragic stories of the people who lived behind 740’s walls, the book gives us an unprecedented access to worlds of wealth, privilege, and extraordinary folly that are usually hidden behind a scrim of money and influence. This is, truly, how the other half–or at least the other one hundredth of one percent–lives.


Item specifics

Condition
Good: A book that has been read but is in good condition. Very minimal damage to the cover including …

Brand
Unbranded
MPN
Does not apply
ISBN
9780767917445
Book Title
740 Park : the Story of the World’s Richest Apartment Building
Publisher
Crown Publishing Group, T.H.E.
Item Length
8.3 in
Publication Year
2006
Format
Trade Paperback
Language
English
Illustrator
Yes
Item Height
1.2 in
Author
Michael Gross
Genre
Travel, Architecture, Social Science, Biography & Autobiography, Business & Economics
Topic
Rich & Famous, Real Estate / General, Economic Conditions, General, United States / Northeast / Middle Atlantic (NJ, NY, Pa), Customs & Traditions, Sociology / Urban, History / General
Item Weight
18.7 Oz
Item Width
5.5 in
Number of Pages
576 Pages

740 Park: The Story of the World’s Richest Apartment Building – Paperback – GOOD

About this product

Product Identifiers

Publisher
Crown Publishing Group, T.H.E.
ISBN-10
0767917448
ISBN-13
9780767917445
eBay Product ID (ePID)
52749314

Product Key Features

Book Title
740 Park : the Story of the World’s Richest Apartment Building
Number of Pages
576 Pages
Language
English
Topic
Rich & Famous, Real Estate / General, Economic Conditions, General, United States / Northeast / Middle Atlantic (NJ, NY, Pa), Customs & Traditions, Sociology / Urban, History / General
Publication Year
2006
Illustrator
Yes
Genre
Travel, Architecture, Social Science, Biography & Autobiography, Business & Economics
Author
Michael Gross
Format
Trade Paperback

Dimensions

Item Height
1.2 in
Item Weight
18.7 Oz
Item Length
8.3 in
Item Width
5.5 in

Additional Product Features

Intended Audience
Trade
Reviews
“In “740 Park,” Michael Gross penetrates the bewitching and private worlds of the privileged and very rich denizens of 740 Park Avenue on New York’s Upper East Side. Gross, a born storyteller, delights in his tales of upstairs and downstairs over the decades in the grand building. This is social history at its best.” –Dominick Dunne “740 Park is a concrete capsule of American capitalism as seen through the fates, fortunes, and foibles of its inhabitants. This biography of New York’s most magisterial building is an immensely entertaining, dishy, and ultimately serious book.” –Jane Stanton Hitchcock “The “Lolita” of shelter porn . . . “740 Park” delves into the rarified world of one of the city’s most exclusive co-ops, where billionaires like Ronald Lauder, Steve Schwarzman, and David Koch rest their heads.” –Michael Calderone, “New York Observer “”740 Park is a historical building that is worthy of the comprehensive and fascinating coverage that Michael Gross has devoted to it. This book is as entertaining as it is informative–it’s a terrific story.” –Donald Trump “Jaw-dropping apartment porn.” -“Fortune ” “Gobs of real-estate porn.” –“The New York Times Book Review ” “[A] great read… gossipy… revealing,” –“People ” “As rich as his subjects.” –“Forbes FYI” “Life after folly-filled life flashes forward like Park Avenue canopies viewed from a speeding town car.” –“New York Times” “Finally! A look inside the golden tabernacle of high society.” –Kitty Kelley, “In740 Park, Michael Gross penetrates the bewitching and private worlds of the privileged and very rich denizens of 740 Park Avenue on New York’s Upper East Side. Gross, a born storyteller, delights in his tales of upstairs and downstairs over the decades in the grand building. This is social history at its best.” -Dominick Dunne “740 Park is a concrete capsule of American capitalism as seen through the fates, fortunes, and foibles of its inhabitants. This biography of New York’s most magisterial building is an immensely entertaining, dishy, and ultimately serious book.” -Jane Stanton Hitchcock “TheLolitaof shelter porn . . .740 Parkdelves into the rarified world of one of the city’s most exclusive co-ops, where billionaires like Ronald Lauder, Steve Schwarzman, and David Koch rest their heads.” -Michael Calderone,New York Observer “740 Park is a historical building that is worthy of the comprehensive and fascinating coverage that Michael Gross has devoted to it. This book is as entertaining as it is informative-it’s a terrific story.” -Donald Trump, “In 740 Park , Michael Gross penetrates the bewitching and private worlds of the privileged and very rich denizens of 740 Park Avenue on New York’s Upper East Side. Gross, a born storyteller, delights in his tales of upstairs and downstairs over the decades in the grand building. This is social history at its best.” -Dominick Dunne “740 Park is a concrete capsule of American capitalism as seen through the fates, fortunes, and foibles of its inhabitants. This biography of New York’s most magisterial building is an immensely entertaining, dishy, and ultimately serious book.” -Jane Stanton Hitchcock “The Lolita of shelter porn . . . 740 Park delves into the rarified world of one of the city’s most exclusive co-ops, where billionaires like Ronald Lauder, Steve Schwarzman, and David Koch rest their heads.” -Michael Calderone, New York Observer “740 Park is a historical building that is worthy of the comprehensive and fascinating coverage that Michael Gross has devoted to it. This book is as entertaining as it is informative-it’s a terrific story.” -Donald Trump “Jaw-dropping apartment porn.” Fortune “Gobs of real-estate porn.” – The New York Times Book Review “[A] great read… gossipy… revealing,” – People “As rich as his subjects.” – Forbes FYI “Life after folly-filled life flashes forward like Park Avenue canopies viewed from a speeding town car.” – New York Times “Finally! A look inside the golden tabernacle of high society.” -Kitty Kelley, “Life after folly-filled life flashes forward like Park Avenue canopies viewed from a speeding town car.” –“New York Times””Gross, a born storyteller, delights in his tales of upstairs and downstairs over the decades in the grand building. This is social history at its best.” –Dominick Dunne “Great read . . . a gossipy history with revealing tales.” –“People” “Jaw-dropping.” –“Fortune”, “In 740 Park , Michael Gross penetrates the bewitching and private worlds of the privileged and very rich denizens of 740 Park Avenue on New York’s Upper East Side. Gross, a born storyteller, delights in his tales of upstairs and downstairs over the decades in the grand building. This is social history at its best.” –Dominick Dunne “740 Park is a concrete capsule of American capitalism as seen through the fates, fortunes, and foibles of its inhabitants. This biography of New York’s most magisterial building is an immensely entertaining, dishy, and ultimately serious book.” –Jane Stanton Hitchcock “The Lolita of shelter porn . . . 740 Park delves into the rarified world of one of the city’s most exclusive co-ops, where billionaires like Ronald Lauder, Steve Schwarzman, and David Koch rest their heads.” –Michael Calderone, New York Observer “740 Park is a historical building that is worthy of the comprehensive and fascinating coverage that Michael Gross has devoted to it. This book is as entertaining as it is informative–it’s a terrific story.” –Donald Trump “Jaw-dropping apartment porn.” – Fortune “Gobs of real-estate porn.” — The New York Times Book Review “[A] great read… gossipy… revealing,” — People “As rich as his subjects.” — Forbes FYI “Life after folly-filled life flashes forward like Park Avenue canopies viewed from a speeding town car.” — New York Times “Finally! A look inside the golden tabernacle of high society.” –Kitty Kelley, “In740 Park, Michael Gross penetrates the bewitching and private worlds of the privileged and very rich denizens of 740 Park Avenue on New York’s Upper East Side. Gross, a born storyteller, delights in his tales of upstairs and downstairs over the decades in the grand building. This is social history at its best.” -Dominick Dunne “740 Park is a concrete capsule of American capitalism as seen through the fates, fortunes, and foibles of its inhabitants. This biography of New York’s most magisterial building is an immensely entertaining, dishy, and ultimately serious book.” -Jane Stanton Hitchcock “TheLolitaof shelter porn . . .740 Parkdelves into the rarified world of one of the city’s most exclusive co-ops, where billionaires like Ronald Lauder, Steve Schwarzman, and David Koch rest their heads.” -Michael Calderone,New York Observer “740 Park is a historical building that is worthy of the comprehensive and fascinating coverage that Michael Gross has devoted to it. This book is as entertaining as it is informative-it’s a terrific story.” -Donald Trump “Jaw-dropping apartment porn.” Fortune “Gobs of real-estate porn.” -The New York Times Book Review “[A] great read… gossipy… revealing,” -People “As rich as his subjects.” -Forbes FYI “Life after folly-filled life flashes forward like Park Avenue canopies viewed from a speeding town car.” -New York Times “Finally! A look inside the golden tabernacle of high society.” -Kitty Kelley, “Life after folly-filled life flashes forward like Park Avenue canopies viewed from a speeding town car.” -New York Times “Gross, a born storyteller, delights in his tales of upstairs and downstairs over the decades in the grand building. This is social history at its best.” -Dominick Dunne “Great read . . . a gossipy history with revealing tales.” -People “Jaw-dropping.” -Fortune
Dewey Edition
22
Dewey Decimal
974.7/1
Synopsis
At its core, this book is a social history of the American rich, and how the locus of power and influence has shifted haltingly from old bloodlines to new money. It’s also filled with meaty, startling, and often tragic stories of the people who lived behind 740Us walls., For seventy-five years, it’s been Manhattan’s richest apartment building, and one of the most lusted-after addresses in the world. One apartment had 37 rooms, 14 bathrooms, 43 closets, 11 working fireplaces, a private elevator, and his-and-hers saunas; another at one time had a live-in service staff of 16. To this day, it is steeped in the purest luxury, the kind most of us could only imagine, until now. The last great building to go up along New York’s Gold Coast, construction on 740 Park finished in 1930. Since then, 740 has been home to an ever-evolving cadre of our wealthiest and most powerful families, some of America’s (and the world’s) oldest money–the kind attached to names like Vanderbilt, Rockefeller, Bouvier, Chrysler, Niarchos, Houghton, and Harkness–and some whose names evoke the excesses of today’s monied elite: Kravis, Koch, Bronfman, Perelman, Steinberg, and Schwarzman. All along, the building has housed titans of industry, political power brokers, international royalty, fabulous scam-artists, and even the lowest scoundrels. The book begins with the tumultuous story of the building’s construction. Conceived in the bubbling financial, artistic, and social cauldron of 1920’s Manhattan, 740 Park rose to its dizzying heights as the stock market plunged in 1929–the building was in dire financial straits before the first apartments were sold. The builders include the architectural genius Rosario Candela, the scheming businessman James T. Lee (Jacqueline Kennedy Onassis’s grandfather), and a raft of financiers, many of whom were little more than white-collar crooks and grand-scale hustlers. Once finished, 740 became a magnet for the richest, oldest families inthe country: the Brewsters, descendents of the leader of the Plymouth Colony; the socially-registered Bordens, Hoppins, Scovilles, Thornes, and Schermerhorns; and top executives of the Chase Bank, American Express, and U.S. Rubber. Outside the walls of 740 Park, these were the people shaping America culturally and economically. Within those walls, they were indulging in all of the Seven Deadly Sins. As the social climate evolved throughout the last century, so did 740 Park: after World War II, the building’s rulers eased their more restrictive policies and began allowing Jews (though not to this day African Americans) to reside within their hallowed walls. Nowadays, it is full to bursting with new money, people whose fortunes, though freshly-made, are large enough to buy their way in. At its core this book is a social history of the American rich, and how the locus of power and influence has shifted haltingly from old bloodlines to new money. But it’s also much more than that: filled with meaty, startling, often tragic stories of the people who lived behind 740’s walls, the book gives us an unprecedented access to worlds of wealth, privilege, and extraordinary folly that are usually hidden behind a scrim of money and influence. This is, truly, how the other half–or at least the other one hundredth of one percent–lives., From the author of House of Outrageous Fortune For seventy-five years, it’s been Manhattan’s richest apartment building, and one of the most lusted-after addresses in the world. One apartment had 37 rooms, 14 bathrooms, 43 closets, 11 working fireplaces, a private elevator, and his-and-hers saunas; another at one time had a live-in service staff of 16. To this day, it is steeped in the purest luxury, the kind most of us could only imagine, until now. The last great building to go up along New York’s Gold Coast, construction on 740 Park finished in 1930. Since then, 740 has been home to an ever-evolving cadre of our wealthiest and most powerful families, some of America’s (and the world’s) oldest money–the kind attached to names like Vanderbilt, Rockefeller, Bouvier, Chrysler, Niarchos, Houghton, and Harkness–and some whose names evoke the excesses of today’s monied elite: Kravis, Koch, Bronfman, Perelman, Steinberg, and Schwarzman. All along, the building has housed titans of industry, political power brokers, international royalty, fabulous scam-artists, and even the lowest scoundrels. The book begins with the tumultuous story of the building’s construction. Conceived in the bubbling financial, artistic, and social cauldron of 1920’s Manhattan, 740 Park rose to its dizzying heights as the stock market plunged in 1929–the building was in dire financial straits before the first apartments were sold. The builders include the architectural genius Rosario Candela, the scheming businessman James T. Lee (Jacqueline Kennedy Onassis’s grandfather), and a raft of financiers, many of whom were little more than white-collar crooks and grand-scale hustlers. Once finished, 740 became a magnet for the richest, oldest families in the country: the Brewsters, descendents of the leader of the Plymouth Colony; the socially-registered Bordens, Hoppins, Scovilles, Thornes, and Schermerhorns; and top executives of the Chase Bank, American Express, and U.S. Rubber. Outside the walls of 740 Park, these were the people shaping America culturally and economically. Within those walls, they were indulging in all of the Seven Deadly Sins. As the social climate evolved throughout the last century, so did 740 Park: after World War II, the building’s rulers eased their more restrictive policies and began allowing Jews (though not to this day African Americans) to reside within their hallowed walls. Nowadays, it is full to bursting with new money, people whose fortunes, though freshly-made, are large enough to buy their way in. At its core this book is a social history of the American rich, and how the locus of power and influence has shifted haltingly from old bloodlines to new money. But it’s also much more than that: filled with meaty, startling, often tragic stories of the people who lived behind 740’s walls, the book gives us an unprecedented access to worlds of wealth, privilege, and extraordinary folly that are usually hidden behind a scrim of money and influence. This is, truly, how the other half–or at least the other one hundredth of one percent–lives.

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