Description
Item specifics
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Condition
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ISBN
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1950863778
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EAN
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9781950863778
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Date of Publication
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2023-09-14
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Publication Name
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N/A
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Type
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Hardback
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Release Title
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Demystifying IT: The Language of IT for the CEO
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Artist
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Kanungo, Saurajit
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Brand
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N/A
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Colour
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N/A
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Publication Year
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2023
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Format
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Hardcover
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Language
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English
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Book Title
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Demystifying It : the Language of It for the Ceo
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Publisher
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Forbes Books
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Genre
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Business & Economics
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Item Length
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9 in
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Topic
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Leadership, Infrastructure, Information Management
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Item Width
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6 in
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Number of Pages
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230 Pages
Demystifying IT: The Language of IT…, Kanungo, Sauraj
About this product
Product Identifiers
Publisher
Forbes Books
ISBN-10
1950863778
ISBN-13
9781950863778
eBay Product ID (ePID)
13057274281
Product Key Features
Book Title
Demystifying It : the Language of It for the Ceo
Number of Pages
230 Pages
Language
English
Publication Year
2023
Topic
Leadership, Infrastructure, Information Management
Genre
Business & Economics
Format
Hardcover
Dimensions
Item Length
9 in
Item Width
6 in
Additional Product Features
Intended Audience
Trade
Dewey Decimal
658.05
Table Of Content
Introduction: Why to Read This Book + What’s in It Chapter 1 : Into the IT-Verse Chapter 2: Impacting EBITDA: Step by Step, Line by Line Chapter 3: “Thrive to Survive”: How a (Formerly) Small Bank Is Doing IT Chapter 4: Finding a Blue Ocean and Founding a Business Powered by IT Chapter 5: Reinventing a Sales Model with IT and AI Chapter 6: Boosting Returns from Embedded Technology in Manufacturing Chapter 7: Bridging the Gap between IT and Business: Problems and Solutions Chapter 8: Bridging the Gap: Building Relationships That Work Chapter 9: A Roadmap to the Future About the Authors Acknowledgments
Synopsis
Information technology isn’t magic. But used strategically, in its many forms, it can literally be a “superpower” that fuels a company into new realms of growth and profit. Most midsized companies today are leaving much of their IT potential on the table. Authors Bhopi Dhali and Saurajit Kanungo — experts in both business and digital tech — have distilled their years of hands-on experience into a guidebook for tapping the potential. Drawing on examples from Spider-Man (really!) to case stories of companies they’ve helped to succeed, they peel away the bewilderment and frustration that executives often encounter in dealing with IT. Beneath those layers, key management principles emerge. These principles can make digitization projects pay bottom-line returns instead of draining the budget. And can make any company fit to lead, not fated to lose, in today’s digital age., What You Need to Know About IT, In One Concise Package Demystifying IT has been hailed as the one book about information technology that leaders of midsized companies should read. Given the importance of IT in today’s world, it might also be the most timely and valuable business book of any kind to be published recently. The co-authors are masters of leveraging IT for creating sustainable competitive advantages for businesses. They’ve been at it for decades, solving problems that defied other experts, and leading digitization projects which have boosted client companies into new realms of growth and profit. Their core messages in a nutshell are these: Executives on the “business side” of a firm do not have to understand the complex details of information technology. What’s crucial is to grasp the powerful business leverage that digital tech, in its various forms, can provide. Key question: Would you use a smartphone only to make phone calls? Of course not. Yet many companies are doing the equivalent when they use IT mainly for routine functions, and list the IT budget as an expense under G&A costs. The authors call this “the G&A stage” of IT development–a natural starting point, but one that a company must move beyond, in order to compete. As the book shows with real-life case stories, companies that do best in our digital age are firing on all cylinders. They leverage IT to reach, serve, and retain customers better, driving up sales revenues. They streamline operations to cut costs across the board. And they tap the powers of IT to break into new, blue-ocean markets while competitors struggle to defend their existing turf. Demystifying IT offers a simple diagnostic chart for gauging where your company stands in this race. Then it delivers a roadmap for moving up the scale, step by step. The case stories are about midsized companies the authors have worked with, in industries from retail banking to smart manufacturing. These vividly told stories illustrate the many kinds of opportunities that modern IT can present — along with basic principles and best practices for getting the most bang per buck invested in IT. The book also describes common pitfalls to avoid. Cross-industry studies show that very frequently, big digital projects have taken companies down a rabbit hole of burnt costs and frustrating delays with unsatisfying results. Authors Bhopi and Saurajit know how this happens. They’ve been called to perform many a rescue mission. In Demystifying IT, they give the reader strategic guidelines for doing it right from square one. Last but far from least, Demystifying IT lays out a series of practical steps toward solving a fundamental problem: how to get the business and IT sides of a company working in harmony. Technology is a human creation. Harnessing its powers for business requires human collaboration. This book’s authors are two humans who can help you find a promising path into the future.
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