Description
Item specifics
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Condition
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GoodA book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages. See the seller’s listing for full details and description of any imperfections. See all condition definitionsopens in a new window or tab
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Seller Notes
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“Used book in good condition. Shows typical wear. Quick shipping. Satisfaction guaranteed!”
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Narrative Type
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Marketing
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Type
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Book
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Intended Audience
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N/A
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ISBN
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9781936909148
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Publication Year
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2011
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Format
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Trade Paperback
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Language
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English
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Book Title
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Marketing concepts That Win! : Save Time, Money and Work by Crafting Concept Right the First Time
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Publisher
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Live OAK Book Company
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Genre
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Business & Economics
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Topic
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Marketing / General, General
Marketing Concepts that Win! Save Time, Money and Work Crafting Concepts Right,
About this product
Product Identifiers
Publisher
Live OAK Book Company
ISBN-10
1936909146
ISBN-13
9781936909148
eBay Product ID (ePID)
116536225
Product Key Features
Topic
Marketing / General, General
Publication Year
2011
Book Title
Marketing concepts That Win! : Save Time, Money and Work by Crafting Concept Right the First Time
Language
English
Genre
Business & Economics
Format
Trade Paperback
Additional Product Features
Intended Audience
Trade
Synopsis
Crisply communicating a new idea or innovation in a well-articulated product or positioning concept is one of the most difficult challenges many marketers face. The inability to be objective and single-minded in one’s concept writing efforts can make the difference between executing a marketplace win or a flop. Don’t let it happen to you. Writing great concepts early on in your development cycle can save time, money and rework. You will discover how to: Determine whether you need a product or a positioning concept Learn tips and tricks to accelerate your concept writing efforts Develop Acceptable Consumer Beliefs that consumers nod their heads in agreement when heard Write Benefit statements that consumers understand and differentiate a product or service Craft Reasons to Believe that are consumer meaningful and relevant Prepare a concept to maximize quantitative testing potential
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