Description
Item specifics
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Condition
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Very GoodA book that does not look new and has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See the seller’s listing for full details and description of any imperfections. See all condition definitionsopens in a new window or tab
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Seller Notes
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Binding
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Hardcover
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Weight
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1 lbs
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Product Group
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Book
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IsTextBook
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Yes
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ISBN
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9780061353239
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Book Title
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Predictably Irrational : the Hidden Forces That Shape Our Decisions
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Publisher
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HarperCollins
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Item Length
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9.4 in
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Publication Year
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2008
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Format
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Hardcover
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Language
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English
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Illustrator
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Yes
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Item Height
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1.3 in
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Genre
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Education, Business & Economics
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Topic
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Consumer Behavior, Decision-Making & Problem Solving, General
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Item Weight
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19.2 Oz
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Item Width
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6.5 in
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Number of Pages
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304 Pages
Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely
About this product
Product Identifiers
Publisher
HarperCollins
ISBN-10
006135323X
ISBN-13
9780061353239
eBay Product ID (ePID)
18038208694
Product Key Features
Book Title
Predictably Irrational : the Hidden Forces That Shape Our Decisions
Number of Pages
304 Pages
Language
English
Topic
Consumer Behavior, Decision-Making & Problem Solving, General
Publication Year
2008
Illustrator
Yes
Genre
Education, Business & Economics
Format
Hardcover
Dimensions
Item Height
1.3 in
Item Weight
19.2 Oz
Item Length
9.4 in
Item Width
6.5 in
Additional Product Features
Intended Audience
Trade
LCCN
2008-273863
Dewey Edition
22
Dewey Decimal
153.8/3
Synopsis
Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin? Why does recalling the Ten Commandments reduce our tendency to lie, even when we couldn’t possibly be caught? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup? Why do we go back for second helpings at the unlimited buffet, even when our stomachs are already full? And how did we ever start spending $4.15 on a cup of coffee when, just a few years ago, we used to pay less than a dollar? When it comes to making decisions in our lives, we think we’re in control. We think we’re making smart, rational choices. But are we? In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities. Not only do we make astonishingly simple mistakes every day, but we make the same types of mistakes, Ariely discovers. We consistently overpay, underestimate, and procrastinate. We fail to understand the profound effects of our emotions on what we want, and we overvalue what we already own. Yet these misguided behaviors are neither random nor senseless. They’re systematic and predictable-making us predictably irrational. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, Ariely explains how to break through these systematic patterns of thought to make better decisions. Predictably Irrational will change the way we interact with the world-one small decision at a time., In the tradition of “Freakonomics” and “Blink,” a behavioral economist argues that human behavior is often anything but rational–that thoughts are not random, but instead are systematic and predictable.
LC Classification Number
BF448.A75 2008
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