Description
Item specifics
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Condition
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GoodA book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages. See the seller’s listing for full details and description of any imperfections. See all condition definitionsopens in a new window or tab
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Seller Notes
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“Used book in good condition. Shows typical wear. Quick shipping. Satisfaction guaranteed!”
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Narrative Type
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Development & Growth
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Type
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Book
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Intended Audience
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N/A
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ISBN
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9780743236362
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Book Title
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Marketing Places
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Publisher
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Free Press
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Item Length
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9 in
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Publication Year
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2002
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Format
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Trade Paperback
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Language
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English
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Item Height
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0.9 in
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Genre
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Business & Economics
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Topic
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Marketing / General, Development / Economic Development, International / Marketing
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Item Weight
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17.1 Oz
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Item Width
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6 in
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Number of Pages
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400 Pages
Marketing Places by Philip Kotler
About this product
Product Identifiers
Publisher
Free Press
ISBN-10
074323636X
ISBN-13
9780743236362
eBay Product ID (ePID)
25038644687
Product Key Features
Book Title
Marketing Places
Number of Pages
400 Pages
Language
English
Publication Year
2002
Topic
Marketing / General, Development / Economic Development, International / Marketing
Genre
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.9 in
Item Weight
17.1 Oz
Item Length
9 in
Item Width
6 in
Additional Product Features
Intended Audience
Trade
Reviews
Raymond D. Horton Columbia University …Excellent book…fills an important void in the literature on economic development and the application of marketing to cities., Stan Rapp Coauthor, Great Marketing Turnaround Every forward-looking Mayor, Governor and civic leader in America must read this book., George S. Day Director, Huntsman Center for Global Competition and Innovation, The Wharton School of the University of Pennsylvania Each of us has a stake in the effective application of the ideas in this innovative book. The authors give valuable guidance in how to advantageously position places in increasingly demanding and competitive markets., Al Ries Chairman, Trout & Ries Marketing Strategists This book not only forecasts the future, but also serves as a blueprint for those places that want to have a profitable future. It’s well-written, well-documented and a must read for the place marketing manager., Ashoka Mody Senior Economist, World Bank Full of interesting ideas and case-studies. Calls into question the futility of incentive wars and the need to focus on more fundamental locational features (infrastructures, education) for attracting business., Richard P. Nathan Director, The Nelson A. Rockefeller Institute of Government This book takes exactly the right point of view — from the ground up — in exploring the ways local leaders can make a big difference in creating jobs and stimulating economic growth.
Synopsis
Today’s headlines report cities going bankrupt, states running large deficits, and nations stuck in high debt and stagnation. Philip Kotler, Donald Haider, and Irving Rein argue that thousands of “places” — cities, states, and nations — are in crisis, and can no longer rely on national industrial policies, such as federal matching funds, as a promise of jobs and protection. When trouble strikes, places resort to various palliatives such as chasing grants from state or federal sources, bidding for smokestack industries, or building convention centers and exotic attractions. The authors show instead that places must, like any market-driven business, become attractive “products” by improving their industrial base and communicating their special qualities more effectively to their target markets. From studies of cities and nations throughout the world, Kotler, Haider, and Rein offer a systematic analysis of why so many places have fallen on hard times, and make recommendations on what can be done to revitalize a place’s economy. They show how “place wars” — battles for Japanese factories, government projects, Olympic Games, baseball team franchises, convention business, and other economic prizes — are often misguided and end in wasted money and effort. The hidden key to vigorous economic development, the authors argue, is strategic marketing of places by rebuilding infrastructure, creating a skilled labor force, stimulating local business entrepreneurship and expansion, developing strong public/private partnerships, identifying and attracting “place compatible” companies and industries, creating distinctive local attractions, building a service-friendly culture, and promoting these advantages effectively. Strategic marketing of places requires a deep understanding of how “place buyers” — tourists, new residents, factories, corporate headquarters, investors — make their place decisions. With this understanding, “place sellers” — economic development agencies, tourist promotion agencies, mayor’s offices — can take the necessary steps to compete aggressively for place buyers. This straightforward guide for effectively marketing places will be the framework for economic development in the 1990s and beyond., This straightforward guide for effectively marketing places has been the framework for economic development in the 1990s and beyond.
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